This is where purposeful marketing plays an integral role in your company’s brand marketing strategy. Why is purposeful digital marketing important? 63% of global consumers prefer to buy products or hire services from brands with purpose. Also, more than 70% of customers prefer to recommend a brand that supports a good cause. Here are some purposeful marketing tips we can learn from innovative brands: 1. Find a cause that you and your audience can connect with. One of the most effective ways to use purposeful marketing to connect with your audience is to find a cause that is important to them. Similarly, make sure the cause aligns with your brand. Photo of the patagonia logo on a windbreaker. Patagonia is a clear example of a brand with a cause that focuses its marketing efforts around a cause with which its audience connects deeply.
Patagonia’s mission
Is to save the planet in the midst of the current climate crisis. The company sees this as an opportunity to create the best products without doing unnecessary damage to the planet. Your business is focused on the protection of nature, and your audience is very committed to that. It is very important to know your customers and know what concerns them. Using data-centric creative allows you to understand your customer journey and deliver an Singapore Phone Number Data experience that is focused on what your target audience expects. The right data can make a difference , and by finding a cause your audience identifies with, you can engage that audience with your brand’s mission. 2. Drive social change by being transparent with your online audience. 88% of consumers want to be sure that the brands they support have real impact. Purpose-driven brands need to be transparent with their audience through their marketing efforts in order to prove that they are truly driving social change.
In other words
this means reporting the impact your brand has on the cause you support. Many brands do this by collecting and taking data to communicate their impact in a certain period. Screenshot of tom’s home page. As a marketer, take advantage of this opportunity to create original content by reporting on the impact you and your client have achieved together. For example, the toms stories website shows firsthand how its customers’ purchases create change and have an impact. You can learn about the cause behind her unity collection , dedicated to equality and inclusion. In the same way, you can know the position that the brand has adopted to end violence related to firearms. The content of toms’s marketing strategy is what drives its narrative as a brand with purpose.
Very important
because it can help build trust and brand loyalty in the long run. 3. Always make your digital marketing efforts purposeful with your brand. Keep in mind that purposeful marketing goes both ways. Why does he do what he does? Your marketing efforts don’t just impact your customers, they define your entire business. Image of person wearing blue and gray shoes on beach. See, for example, the adidas and parley product line . Adidas’ purposeful marketing efforts focus on the plastic pandemic plaguing the oceans. Their video campaign takes us on a tour and B2C Fax shows in detail how plastic in the oceans has a negative effect on ecosystems. Adidas manages to align its efforts with the brand and transforms the problem into a solution, in addition to creating high-performance sportswear made from plastic. The lesson is that the cause you support should become part of your brand narrative, which defines who will support you, who will buy your products and invest in your company. Why does the road to success in these times have a component of purpose?
