In addition to the various technical aspects, you should determine a few important factors before production. Producing B2B podcasts You can’t just pick up a microphone or a recording device and start straight away – planning and conception are part of a professional broadcast.
Strategy & Topic Finding for B2B Podcasts
Even if your podcast content strategy changes whatsapp data and evolves over time, setting an initial goal is very helpful to get you started. First, you need to determine a target audience and then start finding topics.
Ask yourself what the audience wants to know from you, your company and/or your guest. If the range of topics is too broad . Producing B2B podcasts you may lose listeners who are only interested in certain aspects of the business. If the range of topics is too narrow and specific, it may be more difficult to attract new listeners.
The Splendid study mentioned above also shows what the average target audience for B2B podcasts looks like: 52 percent of listeners have personnel responsibility, 56 percent are younger than 40 years old, and the gender distribution is slightly higher with men than women at 57 percent. Keep this data in mind when you are designing your Producing B2B podcasts . Even though your individual target group may of course differ slightly from this.
Storytelling as well as industry-relevant topics and guests
In the B2B sector, it is particularly important to convey content that really helps the listener. Focus on clear best practices, explanations of complex topics and immediately implementable strategies rather than anecdotes without added value or a common a beginner’s guide to linkedin, the biggest social network for business thread. Address current events in your industry. Is there any new news, legislation, innovations, trends or requirements that have an impact on your work and your industry?
Invite your customers to your shows too. Industry influencers have probably already made a few podcast appearances. Your existing customers or prospective customers, on the other hand, will give you completely new insights, ideas or concerns. You will get to know your customer base better and can use the new knowledge for the future.
Alternatively, you can tell something about your own journey to success
Your defeats and the lessons you learned along the way. Important: Don’t fall into endless palaver! Your listeners’ attention is precious.
Give your listeners instructions on how to solve problems. What are the strategies for success? If you have been successful in business for a long time, dispel popular myths and misinformation. Where do you still see opportunities for growth that are europe email not obvious to others?
B2B products and services are often a bit more complex. A podcast gives you the opportunity to explain your product or service in detail and in an understandable way. Producing B2B podcasts You determine the length and extent to which you want to explain a topic. Either within one episode or spread over several episodes.
You can also review products, tools, industry announcements, regulations or events. If you have already found some listeners, you can answer questions sent in or recorded by listeners.