it’s clear that audiences, and especially younger audiences, prefer to consume content of that size. As a result, we believe that we will see a higher percentage of the budget invested for short videos for video marketing in 2022. #2: content will continue to be king. This may be difficult to measure, but we believe that the importance of content will continue to be stronger than ever. It always seems like the focus on content will wane, as if some shiny new tactic is going to emerge and replace it. But really, content is everything . All the new strategies and tactics that emerge are just new forms of content (for example, tiktok and short video content). The demand for digestible content continues to rise.
In a world increasingly digitized by the prolongation of the pandemic and the rise of the metaverse, content will continue to be king for marketers and businesses in 2022.
The concept of metaverse will continue
to be a trend speaking of the metaverse… … You can laugh at facebook’s move to “meta” all you want, but it certainly is a harbinger of things to come. The concept of the metaverse (which, in essence, is a meta-universe), emerged in 2021, thanks to the India Mobile Number Data explosion of nfts, and will soon enter the business world. In general,
the earliest adopters of new and sometimes confusing technologies stand to gain the most, and we believe this will apply to companies and businesses that find a way to make the metaverse work for them in 2022. Experiences may be part of marketing strategies again. At this particular point we are in limbo as it will depend on how the global pandemic behaves in 2022, but we will take an optimistic attitude. We expect the world to be a better and more open place in 2022, and in that scenario, experiential marketing could be back.
No one denies that it is fun
to have an immersive experience with a product, service or brand before making a purchase. And from a marketing perspective, it’s easy to see why giving potential customers a memorable experience helps the brand when it comes to their buying decision. Pandemic permitting, experiential marketing will be back with a bang. #5: Live social content is going to explode. Doing things live on social media will become the thing to do in 2021, and we reckon it will once again increase its share of business marketing strategies for the coming year. Twitter spaces (audio chatrooms on twitter) have become very popular in niche markets, but by 2022 we will see these types of ad hoc conversations become more common. The use cases are obvious.
Imagine that google releases
a new algorithm that affects a high percentage of site ratings. If you’re an SEO expert, and you quickly blow up a twitter space to talk about the changes to anyone who will listen, that would immediately give you and/or your company brand a position of authority. We will see this more and more frequently, and on a larger scale, in 2022. With this, our B2C Fax predictions for digital marketing for 2022 end. Wish us luck so that they come true! On behalf of the wsi family we wish you and your family happy holidays and an amazing new year!
A marketing funnel is made up of different stages, and divides the customer journey from the point of awareness of the product/service to the purchase stage. According to sprout social, a marketing funnel lets you know what your business needs to do to influence your customers at certain stages to drive sales and increase brand awareness/loyalty. Not sure about using a marketing funnel as part of your digital marketing strategy?