The market is overflowing with offers, so consumers have become more selective and do not respond to template appeals. This problem is solve by personalize marketing. What is it, how does it work and what results does it help to achieve – experts from “Tochno.” told in the article.
What is personal marketing
Personal marketing is a promotion how to build phone number list strategy in which a product is offere to a customer base on his needs, desires, interests and habits. Personalization does not look for a customer for a product, but for the desire product for the customer.
Imagine : on a hot July day, you want to enjoy your favorite ice cream – a waffle cone with pistachio flavor and coconut sprinkles. No matter how many ice cream stands you pass by, you will see this offer from afar and will not be able to refuse it.
Marketing personalization works in the same way: it drowns out the noise of template advertising and offers a person what he needs here and now. For some, it is a rare type of ice cream, for others, it is furniture of a complex configuration or a rare model of a car.
Why Business Needs Personalized Marketing
The goal of strategy is to distinguish a company from its competitors by offering the best solution to a problem.
Compare two sentences:
We will help you buy an apartment in 2 weeks!
We will analyze the real estate market in your area, make a list of suitable apartments, help with paperwork and mortgages.
Some people want to buy an apartment quickly, others want to spend a long time carefully choosing the best option. Your task is to personalize the offer and give the person the interaction method they are looking for.
A business that uses personalize marketing speaks to the customer in their language, offering what they need at the right time and in the right place. This allows them to:
Beats the competition: buyers find the best deal from you.
Increases conversion: personalize and relevant offer – high conversion.
Retains customers : the customer mbinu bora za seo na sem za karibu kwa biashara returns to. The place where his problem was solve in the best way.
Saves your advertising budget: customers come back and you can spend less money on attracting new ones.
How Personalization Works in Marketing
Traditional marketing creates a universal offer that will interest the target audience. The goal is to attract as many customers as possible with one offer and sell the product.
Personalize marketing has a different goal: to offer each client something that will help to close his need or solve his problem.
Example :
The company announces a 10% discount on coffee machines. This looks attractive, but all stores offer similar conditions.
Another company its audience and found out that its customers buy coffee machines for different purposes: some to a coffee shop, some to the office, and some for personal use. They a personalize offer for each.
The store an warranty as th phone numbers a gift to those who buy equipment for coffee shops.
For those who want to buy equipment for the office, the store free lifetime service.
Levels of Personalization in Marketing
Personalization in marketing has several levels. Each level has its own tasks, target audience size and opportunities.
The lower level is designe for a wide audience. Here, mass-market products are promote, brand awareness and purchase frequency are increase. A personalize offer exists in the form of dividing products into categories or recommendations on the website.
Loyalty programs aim to convert a client from a mass consumer to a loyal one. To do this, the audience that already interacts with the company’s products is given special offers – a discount on a repeat order, participation in a bonus program, etc.
Personalization tools
Personalize marketing uses specific methods to engage your audience. Use tools individually or in combination to personalize your marketing and stand out from the competition.
Differentiation from competitors. Companies initially select a narrow audience and offer products to their needs. For example, professional BMW tuning, custom-made chinchilla gloves, premium cat food for Senegal cats.
Personalize offers. To do this, the company must have a customer base. Emails are use to remind customers about cart items, offer a discount on the next purchase, or create an offer for those who haven’t bought anything for a long time. For example, when buying a baby carriage for children age 6 months to 2 years, the company will send a discount on a baby carriage for 2 to 6 years
