Digital Marketing Training – What is the best path? Hello Lígia! Here is the full article on digital marketing training! This post came about as a result of a question posted on one of the blogs I write for, about which path I would suggest for training in digital marketing. This question is also recurrent in several discussion groups about building a career in the online marketing segment, since the biggest problem in the market today is precisely the lack of truly qualified professionals to fill the vacancies available in the market. The issue of digital marketing training is so debated because it is practically a novelty in the world of communication.
For fewer generalists and morespecialists within Social Media For fewer generalists and more specialties within Social Media Fewer generalists and more specialties in Social Media Some time ago I participated in the organization of an article about Job Descriptions within the Social Media market for IAB Brazil. The article was published in a first version for the ESPM magazine and the extended and more complete version will soon be published by IAB itself.
The Power of Facebook in Debate
Organized by Scup. Current Role of a Social Media Professional The point I would like to make here is that the article is the starting point for discussing the current role of a social media professional . With all the dynamism and complexity of the market, it can no longer handle all the stages of a project alone (planning to measuring results, including service and execution of the tactical plan).
Special Data: Special information refers to overseas data particular or sensitive and the work the facts that calls for cautious coping with. This can include non-public identifiers, distinct industrial agency information, or any information and the work and this for him and the text information and the work and to the for that desires encryption. Managing precise statistics and the work efficiently guarantees privateness compliance and builds take into account, in particular in sectors like healthcare, finance, and government.
This makes the work more superficial and prone to errors than if there were experts leading each step. Of course, in small agencies, where many functions end up concentrated in a few people, this practice ends up being inevitable, but what we have seen are medium and large agencies structured in this way, sometimes as part of the planning area or isolated.
In addition, each person ended
Up permeating other areas within the agency, such as media (social media ads) and creation (developer and social media designer). I understand that this generalist phase within social media is part of the growth of the area, just as it was at the beginning of the internet in the 90s, when the webmaster was responsible for the entire process. But the time has come to take a step forward and professionalize the area even more, as happened with the internet itself.
A personal marketing case on the Internet Bruna Surfistinha. A personal marketing case on the Internet One of the most interesting personal marketing cases on the Brazilian Internet is undoubtedly Bruna Surfistinha’s blog . Exactly, a personal blog by a call girl who knew nothing about digital marketing, but who became a media success. The blog, which had more than 20,000 page views in its heyday, was largely responsible for much of her exposure.
The curious thing is that with this
audience she never thought about monetizing the blog, which would certainly have brought in a good amount of money at the time. It’s amazing how someone with no knowledge of digital marketing techniques and tools managed to achieve such a high profile through a simple tool like a blog . There was no strategic planning, SEO structure, sponsored link campaign or social media marketing to promote the blog and the services she provided. It was all intuitive and spontaneous. But what made Bruna Surfistinha ‘s blog a success in terms of personal marketing on the Internet ? The difference was the content One of the main reasons for the success of Bruna.
Surfistinha’s blog was the content. On her blog, she narrated her experiences with her “clients” in a simple and objective way. A naive way of promoting her work at zero cost that worked very well. A typical case of content marketing . The content, in addition to being thought-provoking, had a completely different format from what existed at the time in terms of eroticism. The language used was simple and direct, contrasting with romanticized versions of erotic texts or the vulgar language of some publications available at the time.
The language was humanized and
Realistic, which transported men and women to the environment in which the narrative took place, satisfying the sexual fantasies of thousands of users who accessed the blog. Over time, the blog became so important to her “business” that a post praising a client’s performance became another attraction for her service, even functioning as a strategy for customer loyalty. This girl knew everything about marketing! bruna-surfistinha-and-personal-marketing Bruna Surfistinha and the AIDA funnel model Applying some modern marketing theories , we noticed that Bruna Surfistinha’s blog had an extremely efficient conversion funnel. It went through all the stages of the.
Bruna Surfistinha ‘s phone number . It’s a well-known content marketing model , but she knew how to use it masterfully, even if intuitively. The Bruna Surfistinha case is an unequivocal example of the power of a blog within a personal marketing strategy on the Internet and social networks. Therefore, when structuring the strategic planning of your personal marketing on the Internet, don’t forget to add a blog to your channels.
Personal Marketing on Facebook
Developing Your Personal Brand Personal Marketing on Facebook – Developing Your Personal Brand Personal Marketing on Facebook Creating a well-defined personal marketing strategy on Facebook is one of the fundamental steps for anyone who wants to create a solid presence in the online world. Due to the penetration that Facebook has achieved among the connected public, Facebook profiles and pages have become a great space for personal promotion and business relationships, to the point of rivaling.
Facebook course, we always talk how to prepare your e-commerce for the end-of-year festivities about the importance of planning in marketing actions on social networks, and this applies to corporate marketing as well as personal marketing. One of the foundations of a personal marketing strategy on the Internet is precisely the cohesion of the elements, so it makes no sense to have a well-structured and highly professional profile on other social networks and leave your Facebook profile or page with an amateurish and careless connotation. Start by outlining the editorial and security guidelines for your Facebook presence.
Another important recommendation for your personal marketing on Facebook is not to act on impulse.
Don’t post or “Like” anything you see
From the moment you draw up a personal marketing plan on the internet, you automatically become a content curator, which gives you a great cm lists deal of responsibility for everything that is published on your personal blog or social networks. Always keep in mind that one of the fundamentals of personal marketing on social media is precisely offering content that helps people in some way. Facebook Personal Marketing – Create a Profile or Page? This is a dilemma for many people. In terms of business.
Facebook Marketing, we have the
Profiles have the famous limit of five thousand friends (for now), but if we analyze it, this would not be a big problem for personal branding on Facebook since, unless you are a pop star, it is unlikely that you will have more than five thousand contacts. Another problem would be the lack of applications for profiles, which restricts a little the functionalities that can be installed and configured.
On the other hand, if you create your brand on Facebook using a Fan Page, you will not have access to participation in Facebook Groups, an important tool for personal marketing on this network, especially for building your network. Personal marketing on Facebook is undoubtedly a fundamental tool for your personal marketing on social networks, but like everything in terms of digital marketing, it requires study and initial
