This is the result of analyzing consumer demand and may also help boost sales of similar products. For example, Coke and Pepsi come in many flavors, including Coke Vanilla, Diet Coke, Coke Light, Coke Zero, Pepsi Max, Pepsi Raspberry, Pepsi Sakura Coke Line Extension Source: .talkingretailproducts-newssoft-drinkscoca-cola-launches-new-tv-campaign Car brands are examples of Line Extension as well, such as Merces Benz that comes out with many models such as A-Class, E-Class, C-Class, or Apple with MacBook Air, MacBook Pro, products under the category. original brand Line Extension product expansion is intend to capture different target groups.
It may cause the
This must come from well planning and must Canadian Hotels Motels Email List come from setting clear business objectives. Benz Line Extension Source: .merces-benz.th Benefits of Line Extensions Create an opportunity to attract interest from a group of customers who us to buy products or services. Let’s try something new with more variety. Opportunity to get shelf space in the same product group This helps to expand the market base and market share. If the brand can already be in the minds of consumers or customers. It will help save the cost of advertising the product. in the same type of group Line extensions also contribute to maintaining brand loyalty.
Expansion of the brand
When customers want more special products B2C Fax They will look for products from our brands that have been given before. before looking for competitors Therefore, to expand the product line of our brand, we must maintain the same quality. Seize the Competitive Advantage Because there is a variety for customers to choose more. Both Brand Extension and Line Extension strategies are important in terms of creating a clear brand identity. business objectives and plans That will help both strategies to be successful. And vice versa, if such methods cannot be link or consistent with the main brand.
