Innovations in digital transformation

 There are several software programs geared just toward creating referral programs. If you want to make the implementation process easier, it may be a good idea to research the options on the market.

Digital transformation has arrived in full swing and brings with it incredible innovations for the marketing service.

Many of them are already part of the tactical repertoire of most companies, while others still present a great deal of scope for innovation.

Learn more about them:

Artificial intelligence

Artificial intelligence is already a popular concept in the digital market.

Today, there are products and services of all kinds based on this technology.

But what about marketing?

Among the best uses of artificial intelligence in marketing , we can highlight the possibility of predicting consumer behavior and the automation of attention and presence on social networks.

Tip: Machine learning is one of the AI ​​branches that promises to revolutionize digital marketing. Keep an eye on the solutions that are being developed.

Internet of Things

Digital marketing is no longer limited to interacting with potential customers through computers or common mobile devices, such as tablets and smartphones.

With the advent of the Internet of Things, chinese singapore phone number list it is possible to create networks between visible devices, household appliances and a host of other objects.

This allows for a much larger volume of information to be collected about customers, helping to create better personas and build integrated marketing strategies that engage more comprehensively.

Tip: If you can’t yet develop IoT solutions, educate your people on the topic, laying the groundwork for future products and services.

Virtual reality

Have you ever thought about creating marketing experiences so immersive that they transport you anywhere on the planet — or even to other planets?

Virtual reality marketing explores the senses in a completely different way than what we are used to today.

Some options for applying virtual reality in marketing are cardboards , augmented reality apps and 360-degree videos.

Tip: Virtual reality doesn’t stand up without content, so plan what you’re going to talk about and how to make good use of VR resources to get your point across convincingly.

To understand more about the changes and opportunities of digital transformation, download our free material by leaving your email below:

Marketing for technology companies is not just about choosing a series of strategies.

While all of the tactics shown here are good for generating leads and sales innovations in digital transformation, don’t forget to put effort into the execution and closely monitor the results of each one.

Want to learn more about how to supercharge your tech company’s marketing?

Download our ebook on marketing automation now!

Anger, fear, joy, sadness, surprise…

These are just some of the emotions that are part robotization and artificial intelligence? of our daily lives, while we remember something, chat with someone or read comments on social media .

They are capable of altering our physical disposition, affecting the way we behave and shaping the type of reaction we have to certain news and information.

All of this has a direct influence on our relationship with other people and with the brands that impact us.

Therefore, it is essential that companies understand the importance of emotions in marketing and create campaigns that awaken feelings appropriate to the message they want to convey.

We prepared this post to explain how each of the main emotions influence consumers and how we can increase engagement with the public by using this knowledge to our advantage.

Come on?

How do emotions influence consumer actions and intentions?

Scientists who study human behavior can list a number of emotions.

But, in this post, we are going to focus on 5 of the most basic ones:

• happiness;
• fear;
• gonna;
• sadness; and
• stress.

Happiness

Do you know what type of content is most shared on social media innovations in digital transformation?

Intuitively, you may have thought that these are controversial posts that generate anger or indignation among users.

However, several studies indicate that posts with positive sentiments are shared more than those with negative aspects.

We feel pleasure when we share content jpb directory with characteristics of joy, optimism and happiness because, in a certain way, we transmit to others (and to ourselves) the feeling that we feel good.

Plus, we share positive posts because we want people in our circle to feel that way too.