Although Content Marketing actions involve the Digital Marketing strategy, the ways of measuring results are different. It is necessary to monitor the indicators that specifically measure the results achieved with the content published for the public. From the constant monitoring of these results it is possible to constantly improve the adopted strategy. Check out the important metrics for Content Marketing: 1. Traffic Knowing where. The traffic comes from (Google, Social Networks, email, …) and the type of content that generates. The most views will help to identify points to improve and what already works.
The amount of time your visitors spend on
Your site is one of the best indicators of their engagement with your content. If visitors spend less than 30 seconds on the site, it’s very difficult for them to become leads – because it’s too little time for the present information to be assimilate. Unique Visitors There’s no point in generating high Cabo Verde Email List quality content if no one is watching. Generating a high volume of unique visitors who spend a few seconds on your page does not lead to a concrete result. It’s what they do when they land on your site that makes the difference. Return of visitors Measuring the number of visitors returning to the site will tell. You whether or not the content has reached the level needed to encourage the visitor to seek out more content.
Bounce rate The bounce rate indicates
The number of people who are not interested in the content, that is, this is accounted for by the low time spent on the page. As the monitoring is done page by page, it is possible to control the rejection rate B2C Fax of each content. Thus, if the pages have a high bounce rate, it is necessary to improve the quality or relevance of the content. 6. Cost-effectiveness To determine the cost-effectiveness of these actions, calculate the cost of your campaign in relation to the value of the leads generated. To get accurate numbers, also consider soft costs – content creation time, overhead associated with the computer and other equipment. Click through rate One of the important.
