You will already know that 2021 will be a year of consolidation of change. was a disruptive year due to the pandemic. Where the digital ecosystem accentuated the protagonism that it had already gained over the last few years. Will be a year of difficulties, but also of opportunities. Some have already been observed and the tendency will be to strengthen in the coming months. Let’s see. never have so many people been online as in and never before have brands made so much content reach the Internet. Content marketing was strategic for any and all Digital Marketing agencies or SEO agencies in the market. Throughout the year, however, we saw the focus change – from quantity to quality. By the crisis they were experiencing and by the need to get closer to their audience in. A more authentic way, we saw more purpose, more empathy and more slow content .
The role of a Digital Marketing agency
Has been renewed and its responsibility increased in order to produce strategies that add value throughout the consumer experience. This was the dynamics of . Which anticipates . What are the trends for the market and the work of a Digital Marketing agency? How can an SEO agency contribute? What are the challenges of an SEO agency? In addition to the consolidation of e-commerce, omnichannel strategies, advances in. Artificial Intelligence Brunei Email List at the service of Digital Marketing – via chatbots, for example – and the potential of lives , we look at four trends in 2021: micro influencers Micro influencers have between followers and are, as a rule, opinion leaders in a particular industry or topic, having a stronger relationship with their followers than influencers with more followers. The engagement rates of micro influencers are much more interesting than those of the most famous influencers . They also have a more uniform audience, which makes it easier to pass on a message in a simpler way and through more authentic content. In short.
Even an SEO agency should have a few
Of these micro influencers on the lookout to capture organic traffic. Mobile First The mobile version of your website – and not the desktop version – will be the one to be indexed by Google’s search engine from March 2021 onwards . It’s Google’s response to user behavior. For example, recent data indicates that 3 out of 5 searches on the Internet are done via mobile devices and that around 77% of searches are done at home and at work. This means that the work of a Digital Marketing agency will have to keep mobile in mind when preparing, for example, a content strategy, framed with a social media and SEO strategy. SEO agency. a strategic piece. We know the importance of SEO to improve your organic results.