Strongly driven by the restrictions imposed by the pandemic, in the last 10 months we have seen profound changes in consumer habits on the part of consumers who have begun to look online, many of them for the first time, as a valid channel to make their purchases and maintain their connected to brands. With this paradigm shift, it becomes essential for brands that sell online to make their processes more professional by betting on an e-commerce solution that aims to respond, on the one hand, to the business objectives in terms of channel profitability, and on the other hand, the consumer’s experience in the online store. Questions to ask before choosing your e-commerce platform.
Don’t start with the classic question
Which is the best? In reality it depends on your objectives as well as current needs and the way you project your business in the next 6 months, 2 years and 5 years. Therefore, we recommend that Bosnia and Herzegovina Email List you start with a structured answer to these 5 questions: 1. What is my positioning? 2. What products/services will I sell? 3. How do the market players act where I will position myself? 4. What types of integrations do I need? 5. What are the fundamental aspects for my online store? By answering these questions, you create a starting point for a specification, a key document for choosing your e-commerce platform. Key factors for choosing an e-commerce platform.
An e-commerce platform is like
A “living being” that grows with your business, so there are determining factors that must be considered when analyzing the options available on the market. 1) Payment methods – If you are thinking of going international, it is important that your platform accepts the main payment gateways; 2) Extension of the e-commerce catalog – This is a point that in itself B2C Fax can exclude some platforms that do not allow catalogs with a high number of products; 3) Integrations – If you want to get the most out of your e-commerce platform, it is essential that it allows integrations with systems such as: ERP, CRM, Middleware, among others, thus ensuring that your entire business ecosystem is properly connected; 4) Multi-market approach – If you are present in several geographies.