There are so many flaws, but she is still a kind. She will perceive the small blessings in life, and will wait until late at night when her daughter Hearted person who returns home late. For these introverted mothers who love their children deeply, duplicity has become a habit, but there is a faint expectation in their hearts. Uniqlo transformed this rising expectation into comics, allowing readers to experience the mother’s mental journey and feel this expectation through the gradually enlarged layout while flipping through the newspaper. This not only reflects the surprise of newspapers in form, but also mobilizes readers’ desire to buy for their mothers, allowing people to see the many advantages of newspapers beyond the static media itself.
possible applications
It seems that relying on the once-developed Bolivia WhatsApp Number List newspaper and magazine industry. Japan has always been more comfortable with the application of paper media. In addition to Uniqlo, the local newspaper “Shinano Mainichi Shimbun” in Nagano Prefecture. Japan also launched a very innovative and thoughtful Mother’s Day plan. First of all, the Shinano Mainichi News changed the “every” in the title to “mother”, and replaced the mulberry leaves in the shading with carnations. Signaling the arrival of Mother’s Day. Through Mother’s Day marketing. We see the possibility of traditional media At the same time,
Take advantage of the foldability and visual
The principle of illusion, a three-dimensional carnation is placed in a flat newspaper. When the reader folds the newspaper, the carnation will present an optical illusion image of a three-dimensional greeting card. Through Mother’s B2C Fax Day marketing. We see the possibility of traditional media Through Mother’s Day marketing, we see the possibility of traditional media In addition. As the largest carnation planting base in Japan. The Shinano Mainichi Shimbun also uses a branch of carnations. Which will All the advertising pictures cooperating with the brand in the current period are artificially placed with carnations. Which not only enhances the visual impact. But also celebrates Mother’s Day