Google analytics guide

It’s true that the Internet has a lot of information on the subject, but how do you know where to start? After all, you want to know how to put it into practice, not just understand what it’s all about.

In this post I have prepared a compilation of videos, articles, courses and other relevant materials so that you can become an expert and learn SEO in 30 days. Yes, you read that right, 30 days!

Just follow the schedule.

What do you need to learn SEO in 30 days?

There are two things, which I consider fundamental, to take into account before starting the practice of SEO.

First, curiosity . Without this, it is very difficult to get out of the place. SEO requires that you be prepared to dedicate yourself 100%, since there are a series of concepts, tools and metrics to know.

And secondly, a site . There is no way out, if you want to learn SEO you need to practice, and you will only achieve this if you have at least one page to implement the strategy google analytics guide.

With this in mind, let’s get on with the schedule.

Week 1: SEO concepts and how they work

You’ve probably already heard about SEO concepts, but I want you to focus on understanding each of them well in the first 7 days.

To start, you need to understand how search engines work in practice . To do this, here is a video by Matt Cutts, who was responsible for Webspam at Google . In just a few minutes, you will have a clear understanding of how they work.

Once you understand how search engines work, it’s time to understand the two elements that divide SEO into on-page and off-page .

Here on our blog , we have a very comprehensive article that presents their differences, read it to deepen your knowledge about all their components.

Other materials:

• The Ultimate Guide to SEO ;

Google ‘s algorithm changes frequently. So, even if by the end of this week you have a good understanding of the factors that Google considers for its ranking and all the on- and off-page aspects that you should take into account, it is important that you follow its updates and stay up to date.

For that, I recommend the Moz tool that records all of Google ‘s algorithmic changes .

2nd week: SEO tools

Now that you have all the concepts fresh in your chinese overseas australia data mind, it’s time to learn about the tools and configure your analytics .

Google Analytics is often the most popular and favorite choice among marketing professionals. With it, you can monitor your site, integrating it with your portal. To better understand how to configure Google Analytics for SEO, check out this guide .

I also recommend checking out the Google Analytics Academy — here you’ll find a series of free courses developed by the Google team to help you understand all the features of Google Analytics .

In addition, the Google Search Console tool will also be your great ally, and that is why it is very important that you learn how to use it. Its interface is quite intuitive. In short, this application helps you identify how your website is seen by Google .

The data it provides (such as indexed pages, links pointing to your site, most popular keywords, click-through rates, your ranking position, etc.) allows you to gain insight into your SEO strategy and its results.

We have a guide on the tool to help you get the most out of it. Download it!

Week 3: Competitor analysis and keyword research

Analyzing your competitors and researching how to become independent from Google using social media? keywords are essential factors in implementing a successful SEO strategy. For this reason, dedicating your time to this stage is, arguably, the most important step.

Competitor analysis doesn’t mean you’re going to copy them, it’s actually a way to identify if you’re doing more and better, in other words google analytics guide, if you’re being the best solution for your visitors .

The points you need to identify are:

• Who are your main competitors;
• How is your traffic performance;
• What keywords do they rank for?
• How is your external link profile;
• What type of social networks are they present on;
• What is your content strategy?

Here is an article (in English) from HubSpot with 5 steps to perform a competitive analysis and SEO research and an article from us with 7 tools to obtain valuable information about your competitors .

Keyword research for your content has a similar dynamic.

Finding the right keywords allows you to connect with people’s needs, find ideas for your content, define the structure of your website , run pay-per-click campaigns, and much more. That’s why it also requires careful and dedicated analysis.

You can do keyword research using the tools we recommend in this article , and 2 other tools that are not in the article, but I still recommend them: SEMrush and Ubersuggest (yes, you have many options!).

4th week: SEO measurement

How to measure everything you learned and applied about SEO on your site? 

Keeping track of positioning data, references and links is essential for achieving success in your SEO strategy. First of all, you have to determine what you need to measure  google analytics guide, for example:

• Search engine ranking;
• Conversion rates;
• Visits for specific terms/phrases;
• Number of pages that receive visits through search engines;
• Etc.

Your SEO metrics will depend on your business goals, so take some time to analyze which ones are most relevant to you. You can find the main metrics in this SEMrush article . And in this guide by Neil Patel, you can see how to measure the success of your SEO strategy.

As you can see, SEO is basically divided into knowledge about on-page and off-page SEO , analytical tools, competitor research, keyword research, and metrics analysis.

If you commit to following this weekly jpb directory schedule google analytics guide, I have no doubt that you will learn SEO in 30 days, just as I promised you at the beginning of this post .

I couldn’t end any other way than by recommending our SEO guide , a material that will explain SEO from start to finish, with everything you need to know about it. Take advantage of it, it’s free!