Offers the Opportunity for .Companies. That .Have Not Yet Start, to Improve Their Website and Content to Generate Visits. Through Online. Searches, and Here, You’re Probably Thinking: “If I’m Going to Get Quick Results with Paid Search, Why on Earth.should I .Spend My. Time .Worrying A.bout Organic. Search?” Let’s.go into .More Detail About This, but Consider .These Two .Points: Around 80% of People Who Search Do Not Click on Sponsor, Ads on Google; When. You Anchor. Your .Strategy on Paid Search,. All Your Traffic. Leads and .Sales Depend on How Much You Pay the Search Engine, Comparing Searches Comparing Searches.
Production investment Improve website
Think about some variables that would be relevant to this reasoning: range potential; deadline to obtain results; m,ia investment; production investment; how to scale results; d,ication, Tabulating: Type of search Organic Search Paid Search Range Potential 80% to 90% of the public 20% to 10% of the public Deadline to obtain results Long term (over 12 months) Short term (up to 3 months) M,ia investment None Link, to cost per click Production investment special data Improve website, content, external links, Campaign maintenance, How to scale results Maintain production, Increase m,ia investment D,ication Constant.
Search are complementary and not substitutes
It can be sporadic (the campaign can be temporary), Entering a more objective analysis: Type of search Organic Search Paid Search Benefits Greater reach, Gain of scale, Generation of assets for the company (authority), Quick turnaround, It does not require constant d,ication, Lower investment in production, Disadvantages Slow return, It requires constant d,ication, Requires maintenance of investment in production, Shorter range, Scale increases the cost per acquisition, It does not generate authority, Note that organic search and paid search are complementary and not substitutes, In other words, there is the possibility B2C Fax of investing on both fronts and having good results, However, this will depend on your context and priorities, Which one to use? After understanding well how the two types of search work.
