Next, you need to be active on social media. Read this previous blog on creating a social media marketing plan. It will give you a good idea of how to kickstart your presence on these social platforms. The key with social media is that you have to experiment. Trends come and go, audience interests change, but you need to be willing to step out and make noise. A study from Harvard Business Review showed that marketers who run at least 15 experiments a year see a remarkable 30% to 45% increase in performance. To make a splash on social media, you should:
Establish and maintain a
- Find a regular posting schedule that works whatsapp number list for your brand and stick to it.
- Diversify your content formats, from short-form videos to UGC.
- Don’t be afraid to kill ideas that don’t work – the long game isn’t always a winner.
- Use paid ads to target customers and promote high-performing content.
- Work with influencers to maximise reach – but ensure it’s an authentic pairing.
- Stay on top of algorithm updates and changes – sign up for our newsletter.
- User content teasers and countdowns to generate excitement.
- Ride trends, be strategic with your timing, and offer moments of interactivity.
Build a mailing list and send regular newsletters
Last but not least, you need to build your mailing list. If social digital and telephone marketing media vanished tomorrow, how would you stay in contact with your engaged community members? To develop and maintain your mailing list, you need to:
- Create a sign-up form that is easy to use and placed in a prominent position(s) on your site.
- Offer incentives to sign up, such as discounts, exclusive content or access to special promotions or products.
- Share links to your sign-up from across your social media channels.
- Ask to opt-in customers when they make usa lists a purchase.
- Segment your list based on demographics, preferences, or behaviours.
- Send targeted content to each segment for increased engagement.
- Send valuable, structured content regularly, A/B testing various email features for maximum return.