A many times we decide to buy products or services from word of mouth without neing to find out more information at all. But the principles of the Customer Journey ne to start from research to purchase and word of mouth. Therefore, understanding the consumer journey will give us an advantage in almost every type of business. And can be adapt to the digital age where the journey of the consumer is more complicat. Grey Arrow clear in purpose The importance of creating a good experience for the brand.
It is necessary to
Gotta answer the question who are you? born Motor Freight Transportation Email List for what The aim of the brand (Brand Purpose) is not to sell only products or services. But that goal must go beyond buying or selling. That creates value for consumers, for example, Nike shoes do not sell shoes, but Nike creates commitment. athleticism focus on telling stories Another way to create a great experience is to tell a story. (Storytelling) what your brand is. How brands can make your life better That is not a matter of selling products or services. Storytelling helps keep your brand in constant communication.
Create a bond or
By being able to tell stories through blogs, social mia, YouTube, it can be consider a good experience. have consistency The inconsistency leads to a bad consumer B2C Fax experience with your brand. Because consumers will not be able to remember what your brand is. What exactly do you want to offer? Consistency includes design. Brand identity (Brand Identity), color tone us (Color), font us (Font), brand voice (Brand Voice), various advertising formats that are convey and communicat to consumers. Therefore, you should have a clear brand guideline for designing advertisements or marketing activitiesto be consistent and consistent throughout Look for opportunities to engage and engage with consumers. Creating a good experience .
