Email marketing is essential loan phone number data
to every business’s marketing strategy. Why? Because it’s one of the most effective strategies you can use to succeed in lead generation. Plus, emails have a 15.22% higher conversion rate than other channels.
Another incredible thing about email marketing is its compatibility with technologies like AI. AI is a revolutionary tool that helps businesses achieve their email marketing goals on time. It will help you optimize your strategy and save time.
In this article, we’ll give you an overview of how to use AI to your advantage in 2024. We’ll also go over some email marketing examples. So, read on to learn more.
What is an email marketing strategy
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a marketing approach in which marketers send a scheduled series of commercial messages, newsletters, and promotional content to their target audience. Why? The main objective of this type of marketing is:
- Create brand awareness;
- Promote services or products;
- Generate more sales;
- Nurture leads;
- Encourage customer participation.
Most email marketing examples usually have a call to action like:
- Add a product to your cart;
- Keep reading;
- Book a call;
- Get users to sign up.
How to Use AI in Your Email Marketing Efforts in 2024
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AI is transforming email marketing. How? It’s made it more efficient and productive. Below, we’ll provide a simple guide and email marketing examples on how you can use AI in 2024.
One of the best examples of email marketing campaigns that demonstrates how to create email content is the one created by Starbucks. Starbucks uses expressions of gratitude to welcome its target audience while communicating benefits and features.
You can embrace this element of marketing by using AI to create content that makes your audience feel welcome. AI is one of the best tools most marketers use to create email marketing examples. Why? Because AI enables a faster content generation process and a higher response rate. Some reports say that nearly 40% of users believe content creation is one of the best features AI offers.