More and more businesses are competing for this attention, so how do you get people to lend their eyes or ears to you? Although it may seem simple, generating the right leads can be challenging. Therefore it is vital to invest time and effort to get it right. Here are some statistics to define the context: according to a marketo study , companies with effective lead generation strategies have at least 133% more revenue than companies that haven’t established the right strategy. It’s only natural, therefore, that the number one priority for marketers is lead generation, as noted by hubspot in their
marketing insights report
Despite lead generation being the number one priority, 61% of marketers consider lead generation to be their biggest challenge . You now understand the importance of lead generation and you want to do it right. The surest way to achieve this is to implement the right strategy, but before developing it you need to answer one key question. Who is your Controlling Directors Email List target audience? Every business caters to a particular audience . These are the people who might want to explore your product or service, and who need to be identified and sold to. There are several factors that will determine your target audience such as age, income, geographic location, and gender. For example, there could be two businesses that sell women’s bags. However, one of them sells luxury bags and the other.
focuses on inexpensive
bags for everyday use. The target audience of each of these businesses will be very different even if they sell the same category of products. Here, the buyer’s income becomes the criteria that separates the target audiences for each of these two businesses. Before you start designing your lead generation strategy, write down as many details as possible about your target audience. What’s more, take this process one step further and create buyer personas . This will help you design a much more effective lead generation strategy, as it will be tailor to the needs of a particular group of people. Approaches to lead generation once you have identified your target audience, as a next step determine how you will reach these people with digital marketing. There are two ways to do it: traditional marketing.
outbound marketing
Outbound marketing is much more effective and offers a higher roi than traditional marketing. This is primarily because customers are bombar with information left and right, making them more selective about the kind of content they want to consume. Customers are also spending more time actively researching and identifying the brands they want to engage with. That’s why you have to make it easier for your potential customers to find you instead of the other way around.
With all the benefits of inbound marketing, we must not forget about traditional marketing either. Depending on your target audience, certain B2C Fax traditional marketing tactics may be beneficial to you. Trade shows, conferences, events , and content published in print media may help you reach certain categories of people. Channels for lead generation if you’re convinced of inbound marketing and want to build your lead generation strategy around inbound marketing, you’ll need to identify which channels to focus on.