Just a couple of years ago, budgets for attraction were distributed among a dozen advertising channels, but now Russian companies have only two large ones left at their disposal – VK and Yandex. Competition on these platforms has increased several times.
At the same time, companies do not want to increase the size of marketing investments (in contrast to revenue plans), and marketing departments have to make do.
There are not many options:
ask management for more money for library shop marketing (good luck, but success is unlikely);
bring in fewer leads for the same money (management won’t like this);
for the same amount of money, bring in more leads, but of lower quality (and thereby burden the sales department);
find reserves of efficiency , continuing to bring in the same number of leads for the same amount of money. Reserves in this case are the use of the best available marketing tools.
Find out the growth points where you can strengthen your marketing. Sign up for a free one-hour consultation with the experts at Aktion Marketing .
In 2024, the most effective tools for a marketer will be:
Sales robotization
The use of artificial intelligence can be effective if you need, for example, to call a request and make a simple sale. A persistent sales robot will contact the user, observing the frequency of calls and a certain number of beeps before hanging up.
The robot is especially effective:
with a simple product and a relatively low check;
with a simple sales methodology;
where sales departments are accustomed to working exclusively with hot demand.
We wrote more about how to increase sales with the help of a robot and how to implement it in your business here .
Address communications
This tool can be used in different channels:
email marketing, which, despite the how to launch a successful advertising campaign as a new … stereotypes , is still alive;
messengers WhatsApp, Viber, Telegram;
social networks.
Thanks to targeted mailings you:
personalize communications;
provide value (important information, invitation b2c fax to an online event, review of useful materials);
notify about unfinished actions on the site, thereby increasing conversion.
What to write about in newsletters? Here are 10+ ideas for B2B newsletters from an expert at Aktion Marketing .
Important! Personalization is trending. It is important not only to address the user by name or patronymic, but also to personalize the content of the newsletter depending on the user’s interests.
