Download the Inside minibook for free now and discover the essential tools for an effective Data Driven Marketing strategy! Why monitor company data: the importance of data quality Why are more and more businesses investing in data monitoring? First of all because data monitoring allows the individual organization to maintain a high and consistent standard regarding the quality of the information in its possession for many purposes. The regular control of the data, progressively with its acquisition and archiving, offers a first practical advantage which consists in rucing the data pre-processing phase before it is mov within the databases.
In other words, through data monitoring
The quality of data is controll at the moment of its creation/acquisition rather than close to its use. You country email list might be interest in: “Marketing Automation: the advantages of user profiling software” How is data monitoring perform? Data Monitoring The most effective data monitoring is the one that proactively controls the new data collect with reference to certain rules appli during the saving phase.
If problems are detect in terms of the quality of the data enter
the most sophisticat software has the possibility of sending a warning to the person in charge who can check the regularity of the data and any violation of the set rules. Naturally, data rules can be creat and modifi according to the nes identifi by the company and the resulting objectives with particular attention to data driven marketing. What are the business benefits of data monitoring? Data monitoring presents extremely concrete advantages for companies. It is absolutely a process that saves time and money that would otherwise be spent checking and transforming information in subsequent phases. B2C Fax An activity that goes through procures, technologies and benchmarks to track the quality and usefulness of the data itself. To do this, metrics and quality criteria relat to specific business objectives must be defin. Only after these elements are defin can the results be compar, within specific time periods, and lay the foundations for progressive improvement. New call-to-action TweetShare Marco Targa Written by Marco Targa Having grown up surround by numbers and statistical analyses, I broaden my horizons to the world of communication by becoming certifi in Inbound Marketing.