One of them, and also one of the main ones, is that it is a way of doing inclusive marketing , since through the alt text the content becomes accessible to the entire community , including those users who may have some visual disability. We must also think that when content is accessible to everyone, its visibility and reach increase , which creates greater brand awareness . All of this, in turn, generally improves the relationship with the audience, as the engagement rate will be higher. Another advantage of using alt text in social networks is that it improves seo, since google crawlers will be able to identify the content of an image and offer it as a result when it matches the user’s search intention .
This also applies to social networks
Where users are shown content in which they have shown some interest. If there is alternative text, the social network is able to identify what that post contains, which will allow it to show it to those users who may be interest in that topic . Good practices for using Russia WhatsApp Number Data alt text on social networks for an alt text to be effective it is necessary to take into account certain things. One of them is that the alt text should be as simple, precise and concise as possible, as well as understandable . This means that you have to avoid excessive keywords, which could make the text unnatural, and avoid introducing links, hashtags or other elements that contribute nothing to the description. It is about creating a text that contains the main keyword and that is, above all, coherent and understandable, as well as natural .
This makes seo
Although it is important, remains in the background. That is, the keywords are very useful to inform the search engines of the main topic of the publication, butif only keywords are us, the original meaning of the alt text will be lost, which is to describe the image . Excessive use of emojis should also be avoid as much as possible . If you want to use them, and as long as they fit into the brand image, they should be us sparingly and should be plac at the end to avoid clarity and reading problems.
It would also be interesting
to avoid using generic words or cliche phrases , since the competition within the social network will be much greater than when you are much more precise. In addition to all of the above, and just as you would do with blog articles, regularly checking alternative texts can help reposition that content and make it visible again .
There is no ne to be afraid of modifying old publications, since they can go viral again. It must also be take into account that alt text can and should be us in any social network where images or visual content can be publish . That is to say, it is not B2C Fax limit only to facebook and instagram, but also on linkin or twitter, for example, it must be us in order to reach the target audience. Examples of successful use of alt text in social networks there are many companies that use alt text in their social mia posts. These are some examples: airbnb airbnb , the popular private vacation rental platform, is one of the companies that successfully uses alt text in their social mia posts .
