Things to consider in the YouTube vs. TikTok debate is your target audience. Who are you trying to reach with your video campaign? As we mentioned earlier, both platforms are home niche audiences. Depending on who your target audiences are, they could very easily sway your decision towards one platform or the other. On YouTube, gaming and beauty content are huge players and draw millions of niche audience members. From gameplay videos and live streams to how-to beauty tutorials and product reviews, gamers and beauty gurus are lively audiences to potentially tap into on the platform.
On beauty videos are also a big hit
But many different industries are active on the platform. One of the common denominators with TikTok’s audience is that the user Australia Phone Number Data base is younger, and very in touch with trends. So, if your brand is trying to connect with the younger generation, TikTok could be the platform. Overall, though, the platform you choose comes down to who your target audience is. Identify the type of content you want to create On TikTok, audiences want bite-sized content. Whether it’s quick tutorials or trendy life hacks, users want easily digestible content. When choosing between TikTok or YouTube for business, think about the type of video content you want to put out.
If your business is looking
To produce more long-form, in-depth videos regarding your products and services, you may consider building a YouTube presence. On the Australia Phone Number List other hand, if you’re looking to produce quick explainers and how-to videos, you may have more luck on TikTok. Choose the advertising options that align with your campaign You should weigh your advertising options for each platform, because one may better suit your brand than the other. If you’re looking to increase brand visibility, YouTube advertising opportunities like in-video ads and bumper ads might work better for your business, especially since some of them are non-skippable.
