Aviation, as you and I know it today, is due to the Comet, the world’s first powered commercial airliner. Due to episodes that However led to restructuring the anatomy of its windows, which were square, tests showed that it was necessary to think twice to guarantee safe flights. After that Ok but what does that have to do with your Hotmart Checkout Pages ? If you want to know, keep reading.
Play the video below so you know why
Although we know that you already have a lot of experience in conversions, it is essential to carry out For instance tests with the executive data elements of your Hotmart Checkout Pages. Because? Because this is an efficient way to measure what really works and what doesn’t sell more. It’s like accounting expert and professor at Harvard Business School, Robert S. Kaplan, says: “if you can’t measure, you can’t manage . ” However, before we display the results of our tests.
Why did Hotmart decide to perform
Our payments team, HotPay , together with the product team, brought together developers , designers, writers and other professionals, to create a statistical methodology capable of validating hypotheses and best market B2C Faxt practices through In other words testing. In summary, the steps of our methodology are: Our product team evaluates UX best practices from the payments market and analyzes how to apply them in the digital products market; After the analysis, we choose the hypothesis to be validated; We define “how” we are going.
