In the summer everything relaxed a bit and guinness saw the perfect time to help bars and restaurants to recover their clientele. If you look, in the campaign each of the shots has something reminiscent of a pint of guinness, which shows that in advertising a picture is worth a thousand words. This spot also has great emotional power , once again demonstrating that feelings in digital marketing campaigns have a huge effect on the consumer.
Kia and its robo dog
if the guinness campaign sounded emotional to you, kia and its robo dog beat it by far. An adorable robotic dog and his need to charge, but also to find a family, is the backdrop that the car company created to promote its all-electric kia ev6. In this case, the marketing team Denmark WhatsApp Number Data toyed with a simple but one we can all feel compassion for, a lonely little dog, proving that creating an effective marketing campaign doesn’t always mean challenging and complex ideas come to life. 4. Dove and the cost of beauty for many years dove has defended the idea of
Real female beauty
moving away from all kinds of stereotypes and beauty standards. And her campaigns, for some time now, have always revolved around that concept. In the year 2023 they decided to release a daring, hard and emotional commercial in which the risk that the little ones run by being exposed to beauty information and comparisons very early on due to social networks was revealed. With this they tried to make parents aware of the importance of education in self-love and the danger of the internet without limits. Dove is a clear example of how a brand is capable of transmitting positive values to a society and raising awareness about them through advertising, demonstrating that this practice is useful for more than just selling.
Hellmann’s and food
waste food waste is a growing problem in these societies. In that sense, the mayonnaise company hellmann’s decided to also go for the idea of awareness, but unlike dove, with a touch of humor , something that works very well in digital B2C Fax marketing campaigns and traditional marketing. Even if you don’t know any of the famous people in the commercial, you can enjoy it at the same level. This is something that highlights the great script behind the spot, since they are not based solely on the idea of collaborating with well-known personalities, but rather the idea itself is original .
