Mia to communicate information or stories d to tell a story for people to follow. (Storytelling) Proprietary Brand Assets Other assets of a brand can be consider as the building blocks of brand value, such as copyrights, patents, trademarks. These assets help prevent competitors from copying the products or services our brand offers. This will provide a competitive advantage and build brand loyalty as well.hat create brand value. and expanding the value to create a competitive advantage in business The brand values must be link to the brand vision. and various activities to promote brand value.
How many groups of brand
Leader (Ruler) is a personality who likes to control, likes Gmail Email List to manage, has a knack for power, such as Rolex, Benz, British Airways, AMEX. Caregiver is a person who likes to take care of, likes to care, loves others such as Johnson & Johnson, Volvo, Ford. Creator (Creator) is a personality who likes to come up with new ideas, create outside the box, not repeat the same way as LEGO, Adobe, Starbucks, Pixar. Adventurer (Explorer) is a personality who likes challenges. Going out to face the wide world non-stop such as Rbull, Jeep, Go Pro.
Groups that support both
The North Face Knowlgeable (Sage) is a person B2C Fax who is intelligent, intelligent, knowlgeable, such as Google, IBM, Wikipia, Audi, National Geographic, CNN. Innocent is a personality that is bright, friendly, harmless, such as Coke, McDonald, Dove. Hero (Hero) is courage, determination, likes to compete, such as Land Rover, Nike, Adidas, FEx. Magician is a personality who creates incrible things such as Disney, Tesla, Apple. Outlaw is a person who likes to think differently, has a challenge, does not follow anyone, such as Harley, Diesel, Levi, Virgin. Jester is a bright, cheerful personality such as M&M.
