But it’s not the same. Both regular PPC ads and programmatic campaigns let you bid for ad space and target a specific audience. But a big advantage to Are you leveraging using a programmatic advertising strategy is the amount of ad inventory available to you. Programmatic tools don’t just pull from one ad network, like Google’s Display Network, when they let you buy ads. They connect to a bunch of different locations on the web, so you have so many ways to reach your target audience where they are at online. Let me briefly outline the programmatic process and the tools involved.
The programmatic advertising process
So, you have an advertiser who wants to buy space for their ads. They’ll use a tool called a demand-side platform (DSP) to buy placements for UK Phone Number Data their ads on a bunch of different websites, like blogs, news sources, or video streaming platforms. Publishers, like news sources, bloggers, or video streaming platforms, use a supply-side platform (SSP) to offer up the available ad space, or inventory, they want to sell. In the middle, an ad exchange connects the people who want to buy space with the inventory from all of those publishers.
To be clear, advertisers don’t have to
Pick and choose every single website they want their ads on. I mean, you can. Especially if you want to use a private marketplace. But as an Uk Phone Number List advertiser, you can just pick the ad exchanges or marketplaces you want within your DSP, and the programmatic tool will sort all the specifics out for you. So that’s a very quick overview of the whole process. Let’s move on to how to create your programmatic marketing strategy. Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
