For service Brand Loyalty Brand loyalty generat by positive brand emotions. Until the decision to buy products and services continuously from the quality of products and services that can satisfy and help promote customers loyalty: Levels of brand loyalty The Brand Loyalty Pyramid (Aaker, , p. ) No Brand Loyalty is a buyer who has no loyalty whatsoever. Shop all brands No one brand is brand specific. Keep changing your mind according to the price of the product. Satisfi or accustom to buying? (Satisfi Habitual Buyer) Satisfi Habitual Buyers become a habit and start shopping as a daily habit without any reason to switch brands. But if something affects the decision, it may change to buy other brands.
Customer care social use
Satisfi Buyer: Buyers are happy with the brand Yahoo Email List they buy. And most will not change their mind. In order to change brands, there must be enough reasons, such as finding better quality products. It is worth the price that must be paid. Likes the Brand The degree to which buyers are attract to a particular brand. Caus by emotion without knowing why I like it this much I just know that I have to use this brand. Committ Buyer The highest level that buyers are proud of and have a good relationship with the brand.
A personality that has
The brand can create value in the minds B2C Fax of buyers. And who are loyal to that brand (Loyalty Reward) As a brand, we can develop brand loyalty at each stage. by paying attention or listening to the problem Solve problems encounter by customers Customer support in various areas rewarding Pay attention to both positive and negative feback. to improve products and services for the better Give customers options for what they want. with creating experiences by offering personaliz products (Personalize) to make an impression.
