As is often the case, the easy way is not the best. Buying email lists promises quick success through a large number of leads, but in most cases these leads are worthless. These people probably have had no contact with your company,
may not know your product service and may not have
a need for your products/services. It’s a waste of your sales team’s time and the time of the people who contact you! In addition, sending jiangsu mobile number database emails to purchased addresses has a negative impact on your delivery rate and your reputation.
Solution: Invest time in organic lead generation
Generating leads organically takes more time and patience. But once you’re up and running, you’ll be generating new business contacts literally in your sleep. Your leads must voluntarily provide their data in an opt-in process and agree you look to engage with to be contacted. With the help of lead qualification and lead nurturing , the goal is to convert as many of your leads as possible into customers and that is exactly the purpose of digital lead generation – no semi-cold acquisition via purchased addresses.
4. Your lead generation content is not targeted
If you want to appeal to everyone, you’re not appealing to anyone. A common mistake in lead generation is that companies often want to create a jack of all trades with a single piece of content. A white paper for all target groups in all phases of the buying process. That won’t work. A lead magnet should always be designed and implemented for a buyer persona in a certain phase of the buyer’s journey .
Solution: Focus on your personas and their journeys
Have you already defined buyer personas for your company? If not, you will find a free template for creating buyer personas at the end chine directory of the paragraph. A lead magnet that is interesting for your buyer persona, Marketing Manager Manuel, is probably unimportant for buyer persona, CEO Cornelia. Adapt your lead magnets to the problems and needs of individual buyer personas in a phase of the buyer’s journey.
5. You are not using the full potential of your website
You have a blog, you have lead magnets, but the lead magnets are placed somewhere in the download center of your website and nowhere else. Perhaps you offer your high-quality content pieces for download “just like that” without asking for data in return. The desired success in lead generation is probably not achieved because you are leaving a lot of potential by the wayside.