There’s no other way to say it—we love spending money over the holidays.
But while the increase in online spending is great for online vendors, the challenge is keeping this momentum going after the holiday season and turning one-off customers into lifetime advocates for your brand.
Thankfully, your brand can nurture leads so they stick around long after the holidays are over. All it takes is a bit of planning.
Here are our top six tips for doing just that
6 Lead nurturing strategies to keep customers shopping beyond the holiday season
1. Hit them while they’re hot with new offers
When people buy gifts around the holidays. It’s not just an impulse splurge—these purchases have been planned. Sometimes months in advance.
Statistics show that Americans spend more money with every new holiday season. And it’s not just limited to Christmas—in 2022, 70% of shoppers Planned to take advantage of post holiday sales and promotions.
Online vendors might include additional promotions
and offers to capitalize on these spending sprees with limited time offers, Boxing Day sales, and New Year’s Eve sales. It’s also a perfect way to capture 6 Strategies to Nurture those customers who were given cash as a Christmas gift. A survey by Mint found that more than half of Americans would rather get cash over a gift at Christmas, so when Boxing Day hits, there could be millions of people looking for something to spend their money on.
And for vendors who can’t afford another sale—it’s time to get creative.
A New Year’s email example
From Judy hits all the right marks After Christmas, you have multiple holidays to include in your marketing campaigns, including Boxing Day, New Year’s Eve, and (at a stretch) Valentine’s Day. If you aren’t up to slashing prices for the holidays, market your products around these events and plant a seed in your customer’s heads about how much value it could add to their lives if they take the plunge and add to cart .
2. Use sales data to upsell and cross-sell products after the holidays
Think about how much data you’re collecting from customers when they buy something from your store.
You know their name, email address, and even what products they like.
Special database is a recent telemarketing service that has a lot of potential to solve new generation problems. You can take our special special database database package for your email business promotion campaign. We provide all types of databases to customers at low cost. If you take the special database from us, you can make a lot of profit as a businessman.
To keep these customers happy and engaged
try marketing products to them that are similar to the ones they bought from you over Christmas. Sales data gathered from new customers is a gold mine for online stores that want to cross-sell and upsell products after Christmas and into the New Year.
endlane’s deep data integrations help digital retailers leverage over 100 different data points, from products they like to pages they’ve visited 6 Strategies to Nurture and purchases they’ve made, and use that data to create hyper-personalized email campaigns that show your customers what they want to see.
Here’s how it works
Once your online store is linked to Sendlane, the tool’s email editor allows you to build targeted emails that are tied to the customer’s past purchases. An artisanal coffee roaster, for example, may target returning customers with email campaigns highlighting seasonal flavors of coffee beans (like cinnamon or peppermint) during the holidays based on last year’s purchases.
An example of Sendlane’s segment builder. Vendors can use the tool to create emails and target customers with upsells and cross-sells based on their previous purchases.
And thanks to Sendlane’s segmentation features, you can send emails to certain customers on your list, like those who purchased items leading up to the nepal mobile number database holidays or people who have bought coffee beans in between Christmas and New Year’s Eve last year.
Better features. Better support, better customer experience.
Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.
Request a Demo.
Start a loyalty program to reward your new customers
Loyalty programs are one of the best ways to tie new customers to your brand early by making them feel part of your community.
There are lots of different ways to start a loyalty program, from offering point-based rewards to free gifts when a customer buys something from 6 Strategies to Nurture your store. But the first step is thinking about how you can link a customer’s holiday purchase into a reason for them to sign up to your program.
PetSmart’s loyalty program segments customers and targets rewards based on what customers have previously purchased for their pets.
Example of Petsmarts
“Treats” loyalty program in-app. Users can cm lists track and redeem points using the barcode as well as view personalized offers.
The rule here is to pick a program that fits with your customer’s buying behavior and offer a good enough reward that they’ll sign up.
A great example of a loyalty program
That truly rewards customers is Nordstrom’s program, The Nordy Club.The loyalty program can be used. Across all three of the brand’s stores (Nordstrom, Nordstrom Rack, and HauteLook), and it credits. Customers with one point for every dollar they spend. The points can then be cashed for store credit.
But the best part about The Nordy Club is that it gives customers. Who are in the program a little bit of luxury. Club members are given exclusive insider access to events like style workshops. First-to-shop select brand shipments, and curbside pick-ups.
