View the Guide 6 steps to create a stellar programmatic advertising strategy 1. Outline your budget and goals.Maybe you manufacture .The first thing we always say when planning a campaign is know what you want to accomplish. That includes the goals you want to hit and the metrics you’ll track. This information will serve as a guide for everything else in your campaign. Don’t forget to figure out your budget. You should know how much you want to spend from the start so you can figure out how much you’ll bid to reach your audience. Once those are sorted out, you can get moving on your strategy.
Choose a programmatic platform
Maybe the most important thing you need when planning your strategy is a platform to buy ad space and launch your ads. I think it’s safe to assume New Zealand Phone Number Data that you’re an advertiser, so you’ll need a tool with DSP capabilities to get your strategy off the ground. There are plenty out there — Choozle, MediaMath, Adobe Advertising Cloud, and Xandr are just a few. You could also partner with an agency like WebFX to manage your ads for you. Our AdTechFX service can provide a big performance lift to your programmatic ads. Not to be too self-promotional or anything.
Each platform may have its own
unique features, and the cost will vary, so you’ll want to research and get in touch with the teams from each tool before New Zealand Phone Number List making a final decision. 3. Determine your target audience Along with your goals, your target audience will shape the messaging of your programmatic advertising strategy. So, it’s crucial that you know the people your campaign will reach. You don’t want to lump everyone together in one big group and target them with the same ad. You’ll want to separate — or segment — people based on similar characteristics., and you make stuff for both personal and commercial use.
