Cooperate with topic OL; brands can also cooperate with topic OL who are influential on Xiaohongshu. Therefore let them add brand keywords There are many when publishing relevant content. Therefore to expand brand exposure and influence. ) Product Feature Question Brand can release keywords according to the characteristics of low-alcohol wine. Therefore, such as taste, raw materials, brewing process, etc. Therefore, such as “refreshing low-alcohol wine”, “soft mouth” and low-alcohol wine”. Can target different user groups. Therefore, such as “female professional low-alcohol wine”, “summer drink low-alcohol wine”, etc. Case analysis of low-alcohol wine category The low-alcohol wine market is a competition
Intense market
Therefore there are many brands. In the Ecuador WhatsApp Number List face of fierce market competition, Meijian brand therefore adopts a differentiated brand positioning. Therefore, it highlights its uniqueness and characteristics. At the same time. Therefore, use Xiaohongshu, a popular social media platform. Therefore, to interact and communicate with consumers. Therefore, to attract the attention of potential customers. Therefore, to increase brand exposure and awareness. Today I disassembled a low-alcohol liquor brand. Therefore, let’s take a look at how they market on Xiaohongshu. .Meijian Meijian positioning title “Wine with table”. Therefore is strong
Adjust product advantages and selling points
Supported by a clear brand positioning. Therefore, it has been on the market for less than three years. Therefore Meijian leads B2C Fax the low-alcohol trendy drink market. Therefore has achieved growth far exceeding its peers. Therefore not only achieved steady growth in omni-channel sales. Therefore leads the low-alcohol trendy drink market Market. Therefore, the performance in e-commerce is particularly impressive. Therefore, Tmall has continuously defended the top sales in the category of fruit wine. Grasp the core of Chinese table social culture. Therefore focus on the new Chinese food scene. Therefore use “Long time no see. Brand methodology ——Creating a meaningful and differentiated Umeshu brand. Therefore, through brand strength.
