Creating a good customer profile is not difficult, but it is necessary to investigate thoroughly and know how to ask the right questions so that they respond to their objective: to guide the content of your inbound marketing campaigns. Of course, you can have several profiles for different typical clients, although the ideal is to start little by little and create new ones depending on the needs of your brand. It can also be useful to define them in negative terms, that is, to specify the type of person that you are not interested in as a potential client (for example, because they consume your content for other purposes or because the acquisition and maintenance cost is too high to be profitable ). Here’s a summary example of what a part of one of these profiles might look like: maria is the head of the
Marketing department
Of her company, where she has been working since she graduate 15 years ago. She is divorce and has a daughter who lives with her. Her annual income is Netherlands WhatsApp Number Data around 50,000 euros gross and she lives in a chalet on the outskirts of a big city. When selecting external providers, look for quality guarantees and demonstrable experience. His goals are to improve the results of his company while maintaining a good level of job satisfaction in his department. In particular, it is very intereste in a technological solution that allows it to centralize information flows and training actions among its employees. How to create a good buyer persona for your inbound marketing campaigns to use this inbound marketing tool successfully, the key is in three words: research, research, research.
Your profile corresponds
To a fictitious person, but it must always be base on real cases. So the first step to follow will be to get this information through interviews with: current clients . They’re already using your product, so in theory they should be a good representation of the needs it were addresses. They will help you understand what needs your product meets and how it could be improve. Potential leads . They haven’t become customers yet, but you know they’re intereste in what you offer and you also have their data, so don’t miss any opportunity to get to know them better.
Taking into account
What stage of the conversion funnel the user is in is very important. Your network of networks. If your company is new or you are entering another sector for the first time, you will have to find people from your network of contacts who recommend B2C Fax people to interview. Once you have selecte your interviewees, you will have to convince them to participate. My recommendation is that you do not offer incentives, since they could distort the results. In general, customers like to feel heard, so if you make the purpose of your call clear to them, you shouldn’t have too many problems. Offer them all possible facilities to participate and try to make the interviews personalize, not in groups. Finally, you may be wondering how you should phrase your questions .
