We assumed that while vaccines and other factors would make our lives easier in 2020, there still wouldn’t be a mass return to the office.
And we were right. 45% of people who responded to buffer’s state of remote work in a 2021 survey said they were still working remotely as a result of covid 19. However, in the same survey, only 16% said they knew their company would not be permanently working from home, with 96% saying they would like to work remotely, at least part of the time, for the rest of their professional career. Remote work is here to stay, and as a digital company, we have no problem with that scheme! #3: communication, both internal and external, will matter more than ever, and it will be a better rating: +1 this prediction is hard to rate, but we’ll give it a point. And we’ll tell you why: we definitely believe that in 2021, communication in the workplace will be more important than ever (and will continue to be
extremely important in this age
of remote work). However, based on our findings, it is perhaps too soon to suggest that communication in the workplace will improve. With all that remote work entails, it is clear to us that there is still a learning curve for the digital workforce. In the same buffer survey that we cited earlier, 20.5% of people surveyed said that their main difficulty Hong Kong Phone Number Data with remote work was collaboration and communication difficulties. #4: virtual events will increase in number and evolve rating: +2 again, it was easy to win these two points! In fact, we are sure that you participated in some virtual event in 2021, or not? Let’s go back to the tests: g2, a peer-to-peer business software, added a category for virtual event platforms in mid-2020 . During the second half of 2020,
the category grew from
15 to 67 products with 500 reviews. During the first months of 2021, the number of such products nearly doubled to 119, and the number of reviews quadrupled (1,860). Chart showing the increase in number of reviews for virtual event platforms. #5: new digital tools and services will emerge rating: +1 we’ll just give ourselves a “one” because that’s a pretty broad prediction, but we actually think the new virtual event products we talked about in #4 are proof of this too (and we check the rules, ok! ) . There is another important digital milestone to mention in 2021, and it is something that, although it is not a product or service, will undoubtedly have an impact on the future of the digital world. That milestone is the rise of nfts, or non-fungible tokens.
A broader discussion
of nfts is worth saving for some other time, especially as they relate to both marketing and business. But the fact is that one nft sold for $69m in march 2021 , and that’s proof enough that nfts aren’t some crazy fad. Final grade +8 marvelous! Again, we scored high, and that B2C Fax means now we’re making predictions for the next year, and here we go! Here are some of the things we think the future will hold for marketing in 2022: #1: The popularity of short video content will grow. We’ve written a lot about video marketing content , or video marketing, in 2021, but we barely scratch the surface of the effectiveness of short video content, in under a minute. With the rise and success of platforms like tiktok.
