In general terms, it can be explain as a strategy to collect information and data from a company’s consumers. With the purpose of understanding its actions , building and strengthening. The relationship between the two parties . Thus, technological tools are use to understand customer interactions in the most diverse relationship channels, social networks, search engines, among others. As a marketing manager, you will certainly have come across a series of questions. Which customers should be consider in the anti-churn action plan for this year? How to increase sales in the main customers?
What is the best offer for campaigns
To attract new customers? What are the targets to be achieved this semester and which would make sense to propose to the team? The answer to all of them is associated with the management of metrics, such as the volume Chad Email List of active customers, the ratio of attracting new customers, the average purchase ticket, the percentage of churn, or the level of customer satisfaction, with an impact on results. in terms of turnover and profitability. However, the quality of these same responses presupposes a more qualitative and in-depth knowledge of a set of dimensions that result from customer interactions with the brand.
In other words only a holistic
Structured and analytical approach to the data generated by the activity and customer touchpoints will be able to tell the story of these interactions and release actionable knowledge that supports the best B2C Fax strategic decisions. This is the mission of Customer Intelligence: to reveal the potential of customers, leverage their loyalty and degree of satisfaction and, in this way, impact the value of the brand. How to start this transformation, which puts the customer at the heart of the activity’s decision? How to move from organizations structured around products or services to a customer-centric approach.
