How to ensure that this line of people continues to grow? You want that line to walk out the door, around the corner, and continue further. The process of building this customer pipeline requires that you first gain their attention, often through digital marketing. This approach is known as lead generation . Let’s try to understand this concept a little better. What is lead generation? In simple terms, people and organizations interested in what you sell are called leads ,
Something Like Potential
Customers. Now there could be thousands, if not more, people who know you exist but have not yet shown interest in what you have to offer. They can’t help you grow your business if they don’t care about your brand. You need to spark their interest before you even think about selling to them. This process of capturing someone’s attention and turning them into IT Directors Managers Email Lists a potential customer is known as lead generation. Why is lead generation so important? To ensure that your business continues to. Grow and Expand you need to reach more people who could be your potential buyers and spark interest in your product or service. You should have a constant
Stream of People Interested In
exploring what you have to offer. Of course, you’re not the only one who wants this for your business. In this kind of marketing, you initiate contact with people to generate interest in your product or service. You can do this through spur-of-the-moment calls, direct mail, billboards, radio, tv, and magazine and newspaper advertising. Attraction marketing ( inbound marketing ) inbound marketing focuses on attracting people by creating relevant content for them. You pull people to your company through content aligned with the needs and interests of those people.
Which to Choose
While this is a decision you need to make considering your own target audience and buyer personas, the following statistics will help you: 86% of people skip commercials on tv 44% of direct mail is never opened 91% of email users have unsubscribed from emails from companies they previously accepted 200 million americans have registered their phone numbers on the ftc’s (us federal trade commission) “do not call” list.
Inbound marketing costs 62% less per lead compared to the traditional marketing campaign inbound marketing not only helps generate leads B2C Fax but also increases customer acquisition 3 out of 4 inbound marketing channels cost less than any traditional marketing channel if we stick to these statistics, it is clear that iEvery business owner or marketing executive has the same goals as you. In a world where attention spans are tight and distractions are endless, it’s getting harder and harder to get potential customers.
