The Brand identifies the products or services of a company or an individual to the market and target audience. It is an important asset in the competitiveness and positioning of the business vis-à-vis the competition. When registered, it grants the holder the exclusive right, preventing use by third parties without their consent. How do we identify a brand? A Brand can be represented by words, including names of people, drawings, images, letters, numbers, sounds, the shape of the product or packaging, as long as they are adequate and associated with the product or service provided by the company. A brand has its own identity, a mission and vision of the future, its own values, personality and style. Brand Types: Word Marks Mixed Brands Figurative Marks three-dimensional marks Sound Marks Color Marks Scent Marks Touch Marks Movement Marks holograms.
Branding The Brand is the most important
Financial asset of a company. That is why Branding assumes relevant importance when creating a brand. Branding aims to awaken sensations and create engagement, crucial factors that lead the customer to choose a product or service from your brand when buying. We create the brand Cambodia Email List together and involve the client in the creation process. We help in creating the logo, choosing the font, speech, tone of voice, jingles, factors that contribute to assigning the brand’s personality to the consumer’s unconscious. What to consider when choosing a brand? When creating your brand, it is important to reflect on several factors that may determine the success of your business, namely: Is my brand easily applied in different communication channels?
Online and Offline?
Vertical and horizontal versions? Is it easy to read? Do people understand the name? Should I bet on a foreign language? In which markets is my company present? And in the future? Are the logo colors associated with my company’s service or product? Is there a brand similar to mine? Is the B2C Fax trademark already registered by another company? Does the brand communicate the style and personality of my customers? If my brand were a person, what would it be like? Having a brand helps to create ties with people, stories, causes, ideologies and lifestyles, thus allowing to create good experiences with brands, being the starting point for the “word-of-mouth” recommendation.
