Below, we present 7 key aspects to prepare your marketing strategy in this 7 considerations for age of privacy:
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Complies with the strictest privacy laws
Take a complete inventory of the data you own 7 considerations for and collaborate with the teams that manage your company’s data infrastructure. It is essential to adopt a global privacy policy that meets the highest standards, such as the General Data Protection Regulation (GDPR) of Europe.
While it may be tempting to apply region-specific rules, this practice becomes unsustainable in the long run. A uniform global policy allows you to address multiple regulations with a single effort. Also, if a region has overly restrictive laws, evaluate whether your business can operate competitively there.
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Global policy is not enough
Although a global policy is a good starting point, it does not guarantee that you will comply with local regulations in each territory. For example, the California Consumer Privacy Act (CCPA) has important differences with respect to the GDPR.
Therefore, it is crucial to understand country wise email marketing list the specific regulations and their particularities. The essential question is: where do I start? The answer is simple: make it a priority to know the laws of the markets in which you are most present and adapt to them.
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Own the data, don’t rent it
One of the safest steps in your data strategy is to prioritize collecting information directly rather than acquiring it from third parties. Purchased data tends to be less accurate, more expensive and often presents legality and out-of-date issues.
The data from first source are essential to ensure trustworthy marketing and comply with privacy regulations. This type of information, collected directly with the user’s consent, builds trust and gives you a competitive advantage.
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Know your data inventory
Before implementing new privacy strategies, conduct a thorough analysis of the data you have and how you use it. To comply with data protection laws, it is important to know what kind of information you have and to be clear about how it was obtained.
This will also help you manage user how does the instagram reels algorithm work requests related to their data, such as deleting or modifying personal information. Remember: transparency is key to strengthen the relationship with your customers.
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Uses data mapping
The first step in complying with regulations is to create a data map that allows you to identify what information you have and where it is stored. It is common to discover that some data is duplicated in different areas of your organization.
Mapping will help you consolidate information and avoid errors, as well as facilitate access to data when users request details about the information you have collected.
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Customization over personalization
Rather than focusing exclusively on personal data, focus on the personificationThe goal is to offer relevant experiences based on users’ behaviors and preferences.
For example, you can send recommendations usa lists based on the user’s recent interactions on your website or previous purchases, without collecting sensitive information such as their exact location or identification data.
This practice not only improves the customer experience, but also reduces the risks associated with handling personal data.