The podcast is a very effective and powerful form of communication. Having become one of the formats for information. Entertainment content with the greatest projection. The podcast will continue to enjoy great prominence in the coming years. According to the experience of the Spanish platform iVoox . According to iVoox experts. 2023 will bring us a multiplatform scenario where personalization. Specialization of content (especially information content) will grow. The podcaster will be able to consolidate his profession through the monetization. His creations through subscriptions and advertising, which will maintain growth.
A podcast for every type of listener
The podcast is one of the main tools to category email list attract. Retain the audience through the creation of content adapted to the needs of all types of user profiles. Due to events such as the War in Ukraine or the World Cup in Qatar, the supply of informative content has increased , such as current affairs or investigative reports. According to iVoox, other trends that are on the rise are sound fiction, true crimes, heartfelt podcasts or podcasts aimed at generation Z, among many others.
Perfect Machine Learning
According to the iVoox Observatory, 48.41% of listeners B2C Fax discover podcasts through content recommendations. For this reason, the platforms will aim to improve their recommendation algorithms based on the behavior of listeners, their listening, interests and age. What is the OBJETIVE? Facilitate selection for users and get their attention. «The objective is to facilitate the selection for users, who have limited leisure time; and social networks, video streaming platforms, podcasts, music or even offline entertainment compete for your attention. In the end, the user will opt for the proposals that offer content related to their tastes in the simplest way,” they announce.
