A good headline is crucial when it comes to whether an article is read or not. On average, eight out of ten visitors read the title of your blog article, but only two out of ten read the rest. But did you know that your headline can also determine
how much money your blog post will make?
That may sound a bit sensationalist, but it’s true. If you’re a B2B company, the goal of your headline shouldn’t just be to get philippines mobile database people to read. The headline of your article should primarily get people who are ready to buy to click on and read your articles.
Inspired by Marcus Sheridan’s “They Ask you Answer” philosophy, in this article we’ll share ten ideas for headlines for blog articles that will not only get your readers to read on, but in the best case scenario, also encourage them to buy your products and services.
This headline is based on the Big 5 topics developed
by Marcus Sheridan (as are three other headline categories in this article). Mentioning in the headline that you’re writing about cost will make people curious.
Because: Before making details on how they interact a purchase, we all think about the prices and costs of a product or service. At the same time, many companies prefer to avoid the topic of “costs”. This alone increases the click chances of your headline.
Examples of “Cost” blog headlines:
Inbound Marketing Costs and What You Get for It
How much does a good printer cost?
The costs of accounting software for architectural firms
2. Best-ofs
This title combines two things
that people love: lists and “best-ofs”. Lists are easy to read and understand and rankings are always well received. Moreover, people who are in the buying process are asking themselves exactly this question: what are the options and which of these options is the best?
With a “best of” headline, you show that your article answers exactly this question.
Use superlatives such as “the best,” “most popular,” “fastest,” and “most efficient” in your “best of” headline.
Examples of “best of” blog headlines:
The 5 Most Romantic Hotels in Venice
The 3 Most Efficient Glass Processing Methods
The best real estate agents in Vienna
3. How-To
Explainer posts are some of the chine directory most searched content on the Internet. People are looking for useful information and will gratefully share it with their friends if it is offered to them.
So it’s primarily about the advantage
that a reader has when reading an article. Mention this advantage in the headline and ensure that the reader continues reading. Focus on “how-tos” related to your offer.
Examples of “How-To” blog headlines:
How to keep your dishwasher really clean
How to Find the Right Inbound Marketing Agency
How to properly maintain a thermal bath