AI in Marketing Example: Our Custom GPT Solution for Lead Magnets
Our ChatGPT Lead Magnet Adviser is an AI-powered marketing tool that we have trained to create customized bottom-of-the-funnel (BOFU) lead magnet suggestions that are aligned with a vendor’s website.
We prioritize bottom-of-the-funnel suggestions because
we can achieve visible results such as more conversions/leads most quickly by optimizing the content at the end of the marketing funnel or in the final phase of the buyer’s journey .
The focus of the suggestions is on lead cyprus mobile database magnets that, in our experience, work particularly well for B2B companies: for example, self-service tools such as configurators, price calculators or assessment tools – depending on requirements and suitability for the company’s business model.
This approach is based on understanding the specific needs and problems of potential customers just before they make a purchase these work like ‘votes’ to tell decision. A lead magnet should – as described above – provide a complete solution to a narrower problem, be offered for free or at a significant discount, and lead to the next problem that the core offering solves.
To generate lead magnet ideas a user simply needs
to enter the URL of a company website. Our AI marketing tool is free and can be found in the shop under ” Explore GPTs “, but you need ChatGPT 4, the paid version of ChatGPT.
The AI tool then analyzes the website to:
1. Gain a deep understanding of chine directory the business model and target audience.
2. Develop a mix of self-service assessment tools and other lead magnets that offer a wide range of interactions and engagement opportunities.
The ChatGPT Lead Magnet Adviser provides five lead magnet suggestions based on the analysis: Each suggestion is then presented along with a short description to provide deeper insight into its value and applicability to the user’s business model. The priority is on action-oriented advice to improve lead generation , website engagement and lead conversion rate.
In this recording of our webinar on “Creating Lead Magnets with ChatGPT” we explain the entire approach and how we use AI in content marketing:
AI Content Marketing: Our Learnings So Far
We want to improve our inbound marketing process with AI. Our biggest challenge in inbound marketing is always content: we need really good content for the process to work.
AI is already being used in many forms for content creation . The results are sometimes astonishingly good. You can find examples of this every day on LinkedIn, for example, where marketing and AI experts share their progress.
However we have noticed that AI in B2B marketing
has not worked so well so far. This is mainly due to the subject areas that have to be covered with content. Creating content requires specialists and knowledge that is based on the impressions and experiences of experts in dealing with customers. If this data only exists in the minds of the experts, an AI marketing tool is of little use.
B2B companies need to collect this data in the form of questions from their customers and “feed” AI tools with it. This way, AI-supported marketing can definitely emerge in B2B companies in the future.