Introduction
Did you know that a CRM has the potential to increase your sales? There has been a lot of talk about tools that optimize the customer conversion process, and customer relationship management is no exception. In this article, you will learn in detail why you need a CRM for WhatsApp in your business.
Why you need a CRM for WhatsApp
Global CRM revenue increased from $35.23 billion to over $70 billion between 2016 and 2022, a two-fold increase in six years and projected to double again by 2030.
This clearly represents whatsapp marketing service a rapidly growing market with the potential to be exploited by you and your business. Now, why? Why do Why you need a CRM you need a CRM for WhatsApp? There are 7 reasons:
- WhatsApp as an agent of change.
- Conversational commerce trend.
- Sales funnels: everything in one place.
- Personalized attention.
- Customer loyalty.
- Better decision making.
- Stay competitive.
WhatsApp as an agent of change
Since its acquisition by Meta (Facebook) for $19 billion, WhatsApp has grown its user base from 465 to over 2 billion between 2014 and February 2020.
There is no doubt that WhatsApp is the most popular instant messaging application in the world, and has immense potential to generate sales through conversational commerce.
Based on this, hundreds of businesses around the world have implemented strategies to try to make the most of users’ preference to communicate through instant messaging. Among these tools are WhatsApp Business and WhatsApp Web, with their multiple attributes such as:
- Creating catalogs to showcase your products.
- Add business hours.
- Implementation of internal labels.
- Etc.
However, while these tools buying email lists: a quick and easy marketing solution are good, they are not enough once your sales gain momentum, for practical reasons.
Imagine you receive dozens of Why you need a CRM messages from customers every day. Every time you open your app, you see an endless column of chats from people who:
- File complaints.
- Ask about your products and services.
- He has doubts.
It’s very difficult for your organization to be efficient like this. This scenario is a nightmare and it’s almost certain that you will forget to respond to someone in that tide of hundreds and hundreds of conversations.
A CRM for WhatsApp will help you because:
- It will take all those chats, not just from WhatsApp but also from social networks, and send them to an interface.
- From this single place you usa lists can easily drag conversations, by clicking on them, into categorized columns to organize them. These columns, for example, can be titled according to the stage of the customer journey your customers are in.
- You can also create internal labels to recognize the status of each chat.
- Among many other benefits (keep reading).
Conversational Commerce Trend
When was the last time you happily reached out to any business over the phone? Probably never. Maybe even the thought of having to call a business and listen to an endless list of options is overwhelming.
Nobody likes that. Everyone has things to do and wants to get things done as quickly as possible.
The conversational commerce trend refers to this general feeling of the population to prefer communicating with businesses through chats. This means:
- Greater agility in responses.
- Personalized attention.
With a CRM, you will be covering precisely this need. Best of all, it will be from a highly intuitive, practical and profitable application.
Sales funnels: everything in one place
A sales funnel is a custom place where you can sort your customers based on any parameters you want, such as: “close sale,” “after-sales services,” “interested,” as well as assign your team members to various chats.
A sales funnel is especially useful for your business, to:
- Visualize every step of the sale.
- Classify each funnel by product, area, category, etc.
- Determine how many prospects converted to customers and what stage they are in, as well as the reasons why and what to do about it.
- Plan sales and marketing strategies for your team.
- Systematize each funnel created.
On the other hand, you can also generate Why you need a CRM massive value actions from your CRM, such as:
- Assign conversations to your collaborators.
- Archive contacts.
- Export leads.
- Sending mass messages.
Personalized attention
Look, we all like to feel important. When someone tells you that you’re great, or gives you that feeling, it feels good, right?
Customer service shouldn’t be more complicated than it already is, and one step toward unlocking that complexity is to treat people not how you would like to be treated, but how they would like to be treated.
Imagine every potential client has a huge sign above their head that says “make me feel important.”
In your conversations with customers, this is as simple as implementing these aspects:
- Thank the customer for his or her valuable time.
- Respond quickly, concisely and briefly.
- Write by name.
- Keep conversations simple. No unnecessary jargon. As simple as possible (without removing information, of course).
If you’re still wondering why you need a WhatsApp CRM for your business, it’s partly because you’ll be able to implement personalized customer service without any complications.
Customer loyalty
By centralizing information about past interactions and preferences, CRM enables more effective personalization of experiences. This ability to personalize creates a deeper connection between the company and the customer, as they feel recognized and valued in every interaction.
Better decision making
A CRM makes it easier to anticipate customer needs by analyzing historical data.
By understanding behavioral patterns and purchasing trends, businesses can offer relevant products or services at the right time, before the customer explicitly requests it.
With the information generated in your CRM, you can have benefits for your business such as:
- Knowing what works and what doesn’t (making resources more efficient).
- Greater chance of success in marketing campaigns (since you know what most people would like).
- Etc.
Staying competitive
A CRM provides businesses with a significant advantage in the competitive business landscape by facilitating more efficient and strategic management of customer relationships.
First, by centralizing customer information, a CRM allows sales and marketing teams to easily access key data, speeding up informed decision-making.
This translates into greater agility Why you need a CRM in adapting to changing market demands and adjusting business strategies accordingly.
On the other hand, everyone else is doing it, so if you don’t do it you will be left behind.
Conclusion
Well done! In this article, we learned why you need a WhatsApp CRM for your business, with the 7 biggest benefits of implementing it.
Finally, if you are wondering which is the best CRM on the market, the answer is obviously Leadsales . With us, you will get these benefits and many more such as:
- Possibility of having a WhatsApp number with multiple agents
- Integrated CRM to create customer databases and manage them
- Detailed statistics about agents and your business
- Customized plans with preferential service
- Low cost compared to other services on the market
- App to manage your account
- Advisors working simultaneously.
