Why is it important Defining a sales funnel is essential to monitor the health of your company’s sales machine . Making customer acquisition a strategic process and thus achieving your company’s goals.
Defining the sales funnel allows your company to country email list the recognition of bottlenecks in its sales processes and signal actions that can support the customer acquisition process.
This is the ideal way to understand the interests of your leads and why they make the decision to close (or not) business with your company and not with your competitors.
Furthermore, it is possible to achieve predictability of results beyond just knowing the journey by understanding the marketing team ‘s activities and recognizing the numbers needed to achieve the sales team’s goals. As a result, greater productivity for both teams, better use of sales opportunities how to open a bank account in portugal optimized management are major benefits of clearly defining a sales funnel .
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Now that you understand why it is necessary to define your team’s sales funnel and the benefits of this action, it is time to ‘get your hands dirty’ and start putting it into practice.
Map the purchase journey Why is it important
To develop a sales funnel, you need to understand your customers’ purchasing journey. To do this, you need to understand the stages that your persona, a semi-fictional character developed through customer research, goes through in order to define the ideal customer profile and permeate the business to consumer reviews strategies and approach of the marketing and sales teams.
do this, you need to talk to as many customers as possible to understand the reasons that led them to do business with your company;
Set the milestones
To begin, it is necessary to understand what milestones are. Milestones are factors that indicate exactly when the customer has matured in a process of the purchase stage, becoming ready to move on to the next stage.
Having clear milestones is important to allow you to use the right tools to convince the client to feel comfortable and move on to the next stage .
Define the steps of the sales process
The definition of the stages should serve as a support for the customer to advance through all stages of the purchasing journey. An inbound sales funnel is initially made up of 4 phases, which we mentioned at the beginning of this article. When defining the process, the triggers that will make the potential customer advance in order to achieve the proposed objective must be very clear.