Having a website is no small businesses longer a differentiator – it’s a necessity in 2025, but simply having a digital presence isn’t enough. If your website is slow, unresponsive, or offers a poor user experience, it could be small businesses driving customers and leads away instead of attracting them.
1) Loading speed: every second counts
Website loading speed
If your website takes a long small businesses time to load, visitors will leave before they even see your content or wait for the page to load completely.
The user’s patience is short and with so many options available, he won’t wait.
Google prioritizes fast websites in search results, which means a slow website can hurt both the user experience and your rankings.
Studies show that a delay of just 1 second can reduce the conversion rate by up to 7% , directly impacting your business’s sales and revenue.
Another worrying factor is the impact of slowness on mobile devices
Today, more than 60% of online traffic comes from smartphones , and a website that takes a long time to load on 4G or 5G can drive away a large part of your audience.
Unlike what linux server distributions are best suited for your development teams? desktops, where users can have a stable connection, on mobile phones, internet speed fluctuations make speed even more critical. If the page doesn’t load quickly, users give up and move on to another available option.
Why might your website be slow?
Low-quality hosting: Shared servers can overload your website, reducing performance (which we often see happening on Locaweb servers) .
Large uncompressed images: High-resolution photos and graphics increase loading time (many customers how a single search reveals the new logic of seo upload large jpg and png photos, which greatly slows down loading).
Bloated code and unnecessary scripts: Plugins, widgets and animations can overload the site (installing dozens of plugins on WordPress sites can be a major factor in slowing down and also leaving the site vulnerable)
Lack of an efficient caching system: Without caching, the website needs to load everything from scratch every time it is accessed.
How to solve:
Use fast and reliable hosting , preferably dedicated
Or cloud, to avoid instability and improve performance.
Compress images with tools like TinyPNG or WebP to reduce loading time without compromising quality.
Minify CSS and JavaScript files , eliminating whitespace and unnecessary code to reduce page weight.
Enable caching to store data and speed up future accesses, using plugins like WP Rocket (WordPress) or Cloudflare.
Keep plugins and themes aruba business directory up to date , especially on WordPress, as old versions may contain performance and security flaws.
Use a CDN (Content Delivery Network) to distribute website content on servers around the world, reducing latency and improving loading speed.
These optimizations ensure that your website loads quickly, improves user experience, and increases conversion chances.
Invest in creating websites for companies and have more traffic, conversions and online authority.
2) Responsiveness: mobile experience matters
User behavior has changed, after all, more than 60% of internet searches are done via mobile devices , and this number continues to grow.
If your !website isn’t prepared! for this reality! it not only! harms the visitor experience, but also compromises your positioning in search engines — and this is one of the main reasons why small businesses lose customers with poorly optimized websites .
Google prioritizes responsive websites
Penalizing! those that do ! not offer good! navigation! for smartphone! and tablet! users.