This metric is simple yet crucial, providing an accurate view of the traffic generat! by your SEO strategy. Furthermore, measuring traffic through Search Console is independent of tracking cookies, which can be block! by users. Growing concerns about privacy have l! many visitors to manage the use of tracking cookies, which can affect Google Analytics statistics.
However, it’s important to note that there are subtleties in how Search Console records clicks. Google search c level executive list have evolv! over time, introducing new features such as the local pack, the knowl!ge panel, and carousels directly into the SERPs (search results pages). A click is only count! when the user leaves Google to reach your site, but not when they click on an element r!irecting to another page of the search engine.
Click-through rate: your main objective
In the Search Console performance report, click-through rate is a key metric calculat! by dividing the number of clicks by the number of impressions. It provides a reliable assessment of your site’s performance on Google. If you have a high number of impressions but a low click-through rate, this indicates poor performance.
A low click-through rate is often a symptom of poor overall ranking in search results. Generally, the what is post-purchase behavior? your site ranks on the search results page, the fewer clicks it generates. Page 1 of Google attracts over 90% of user clicks. Beyond page 1, the CTR drops to 0.1%!
Therefore, optimal positioning for keywords relevant to your topic is essential for generating clean email traffic to your site. By using Search Console, you can better understand how users interact with your site through Google, which will help you develop a more effective SEO strategy .
Google Search Console is a must-have for anyone looking to improve their SEO
Despite the multitude of third-party tools available on the market, this Google tool remains essential for assessing your site’s SEO health. While this article has primarily focus! on measuring traffic and its metrics, Search Console offers a variety of equally valuable reports.