Generation Z (born between 1997 and 2012) have never your business known a world without the internet. They grew up immersed in screens, social media, and algorithms — and this has shaped a digital behavior completely different from any previous generation.
And as a consequence, they use technology
As their main influence, which completely redefines the way they search for information, consume content and decide what to buy.
To understand this change, it is chinese overseas canada database worth comparing: the previous generation, the Millennials (born between 1981 and 1996), saw the arrival of dial-up internet, Google and blogs — and even today they value search engines and institutional websites.
The next generation, Alpha (born from 2013 onwards), is
Growing up with artificial intelligence, voice commands and devices that respond in real time, as if they were human.
In the midst of this technological leap, Gen Z is driving a quiet but profound transformation: They’re ditching Google and turning to TikTok, YouTube, Instagram, and even Reddit for answers.
It’s not just a platform creating custom with targeted digital marketing change — it’s a new way of thinking and consuming, based on community, authenticity and, most importantly, speed.
This generation is making room for extremely short and attractive video content, such as reels, shorts and 15-second videos with dances, challenges and quick tutorials are part of everyday language. All of this influences the way they expect brands to communicate as well.
Today, it is no longer enough to be well positioned on Google.
If your brand doesn’t appear where this audience really looks — and in the way they expect — it becomes invisible.
Gen Z values real testimonials, social usa b2b list proof, and influencers who test before recommending.
They shy away from generic content, ignore slow websites, and reject brands that don’t speak the same language.
And if there’s ! one thing ! that Webby ! sees every! day behind! the scenes of website creation and redesign , it’s that those who don’t adapt their digital presence to this new scenario simply stop being found.