I guess you know the saying “a picture is worth a thousand words . ” Well, hey, he’s absolutely right in the world. Today we are so saturated with information that we must highlight ours in a more visual way, with images. So today let’s talk about a discipline that takes care of the rest of the family of storytellers in the digital world: the V isual Storytelling .The Visual Storytelling is a technique that is based on telling stories with pictures , narrate any story using visual aids. The importance of these types of formats for our digital content are innumerable. Our goal is to capture Australian Email Address the user’s attention in a short time, because if not, they will continue browsing and forget about you in less than it takes to open a new tab. It doesn’t matter if you have a lot of social media presence, what you really need is a good storytelling strategy.Demand less from the user Debates about whether we are getting dumber aside, the reality is that it costs us less to absorb content if it is transmitted in some visual format. And this consists of making it easy for others, since our brain is capable of processing images up to 60,000 times faster than text. ( source ). Take care of your website design 46.1% of people say that website design is the number one criterion for judging a company’s credibility (source: Stanford Persuasive Technology Lab).
Your page says a lot about your company, even if you don’t want to. That is the reason why you have to take care of the design and, above all, why you should not neglect the graphic part of your story, as it can make it totally irrelevant.Photos increase user interactions on Facebook by up to 87% , but videos do 65% more than images. Consequently, in Visual Storytelling we must take into account the dissemination of these formats when creating content. ( source ) It is more memorizable A good story stays in your head. But a graphically well told will excite much more. Studies show that people only remember 10% of what they hear, 20% of what they read and, on the contrary, 80% of what they see. Even when it comes to displaying data, the most effective way to continue conquering your audience is to use visual formats. ( source ). Be very aware of who is (or will be) the person who is going to see your content before defining your strategy – because you will also have a strategy as far as the visual part is concerned – and make it make sense. Put yourself in the shoes of your clients, because depending on the type of company and the type of audience, your visual line will be different .
So do not take into account only the format of your content, but also the final recipients or the theme of the same. Ultimately, make sure that what your Visual Storytelling communicates is consistent with the message you want to convey. Define a unitary style for all the content you publish. You must have visual coherence in all the images or videos that you are going to use on your website or social networks. Make any story have your own brand and that the audience can easily recognize your style. To do this, all stories must ‘share brand’. In this way, any content you launch will be part of the same author. Details such as the typographic line, the colors or the style of the compositions (illustrations, sizes, etc.) help to achieve that graphic cohesion. Once we have aligned our visual part with the audience and with our branding , we have to hook b2 cfax that content with the format in which it is going to be published . Because it is not the same to mount the visual part of a story on a blog than on Facebook or in an email. You can make users feel identified (and thus touch a chord) or teach them information about your sector, curiosities, etc. But in any case, keep them entertained! If after this post you have wanted to be the Shakespeare of Visual Storytelling , you are in luck, because recently in our blog we told you how to use a storytelling tool that is being of great help to us in our day to day (24 hours will not pass without you telling or being told a story, of whatever kind). And if what you are looking for is to be up-to-date in the sector and you have not yet subscribed to our newsletter, what are you waiting for? We will send you an email a month (yes, only one, stop spam ) very cool and fun in which we will tell you the most relevant of the world of digital marketing. Don’t miss the next one!