Conversion rate optimization may be the strategy you’ve been looking for to boost sales and get more out of every marketing initiative you put into place. You’re already driving traffic to your site. Now you just need to turn that traffic into sales.
When SEO giant MOZ spent some time analyzing its email data conversion rates and found opportunities it wasn’t taking advantage of, the company was able to increase revenue by $1 million . The key was understanding what was valuable to paying customers and what non-paying customers didn’t know about the service, preventing them from making a purchase.
Conversion rate optimization is a lot about putting yourself in your customer’s shoes. But it also requires an honest assessment of your site’s design and structure. So what is conversion rate optimization, and what are its benefits? Read on.
What does conversion optimization mean?
From a business perspective, conversion rate why do google results vary by country? optimization (CRO) requires taking a hard look at your website to find ways to increase the number of users who perform the actions you want them to perform. The desired actions could be filling out a form, purchasing a product, clicking on a link, etc.
But from a client’s perspective, CRO is about understanding why your site visitors came to you and what might be standing in the way of them doing what they came to your site to do.
Customer-centric CRO focuses more on the user experience and less on sales metrics. You’ll be amazed at how much your sales can increase if you focus on the user first. But to do this effectively, you need to know:
- What makes your website visitors come to you?
- Are there any obstacles in the way of visitors that cause them to leave the site?
- Have you provided the right enticing content to convince your site visitors to take action?
Once you understand these questions, you’ll create a user experience that helps your audience achieve their goals.
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What are the benefits of conversion rate optimization?
CRO has many benefits beyond increasing sales and whatsApp database brazil attracting new customers. Here are some that you can experience.
1. Deeper understanding of customer needs
Conducting conversion rate optimization exercises requires you to take a close look at how well you are meeting your customers’ needs. With this comes incredible insight into their needs and what is holding them back from buying from you.
This knowledge is invaluable. Not only will you learn what’s missing from your site, but you’ll also gain new blog ideas, understand how your sales team should communicate with customers, and gain valuable insights into how to attract and retain new customers.