It is about how the consumer feels and thinks about your brand. The brand is evaluated in this phase and consumers get a certain attitude and opinion towards your brand. The feelings that a brand evokes in a consumer are important here. Think of: warmth, pleasure, safety, social acceptance or self-respect. This brand evaluation is both rational (brand judgement) and emotional (brand feelings). The rational assessment is usually based on three criteria: quality, reliability and superiority. On an emotional level it is more about which feelings a brand evokes and in the social environment.
The advantage, but in some cases
also the disadvantage, is that you can experience very quickly on social media how the consumer thinks about your phone number library brand. If your brand performs well, you will also be recommended more quickly to friends or family. You will become a topic of discussion at birthday parties or other occasions. A good example is the recently launched recommendations on Facebook. You can recommend a brand to your friends by sharing your appreciation for a brand.What do I think
ZapposGood service, going the
extra mile for a customer, makes it possible to distinguish yourself in this. A good example of this is Zappos. Everyone has the idea that you can call Zappos for more than just service regarding your order or shoes. You could even order a pizza via Zappos because they are customer-oriented. This contributes to singapore lead a strong brand experience, because people talk about this online. This experience has spread quickly through social media, among other things, which means that Zappos evokes positive regular evaluation and continuous iteration feelings among consumers and the quality and reliability are already high. While the brand has not yet done ‘anything’ for you.
Step 4: Brand loyalty, how does that work between you and me?