Pinterest can seamlessly integrate into your digital strategy and boost your revenue. Each of your pins highlighting one of your products or services can contain a link to your website. This is a great way to build brand awareness and drive traffic to your online store. This will increase your chances of sales and leads. Pinterest has a major advantage: 97% of searches on the platform are conducted without any mention of a brand , which means users are more likely to convert since they are there to be convinced.
Unlike other social networks
The more it is pinned and saved, the more sustainable its visibility. This is an opportunity to ensure a industry email list of social media traffic over the long term. Pinterest also provides you with access to your account statistics. You will discover the most clicked, most commented, and most successful pins, and will be able to adapt your content to user expectations.
Furthermore, Pinterest offers the advantage of generating visibility beyond the platform itself : the clean email propensity of visuals to be well positioned in Google Image results encourages the integration of Pinterest into one’s social media strategy, but also SEO.
Worldwide, the network has 450 million monthly active users, more than 76.2% of whom are women. Another whatsapp mobile number list fact: 99% of the platform’s pins contain an image … Don’t hesitate to share video formats on the platform to stand out!
Advertising strategy on Pinterest
There are two main ways to advertise on Pinterest: with boosts or with campaigns. Boosts are available on each of your pins and allow you to directly increase their visibility in just a few clicks. While these boosts are effective, the settings available for this type of campaign remain quite limited.
The most sophisticated way to deploy your strategy on Pinterest is to use an accountPinterest businessto manage a real communication campaign. Brand awareness, video views, interest, conversions, catalog sales… The possibilities are vast! The ads manager also provides access to more detailed statistics on the performance of your activity on Pinterest.