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This tutorial will help you better understand Black Hat SEO and how you can avoid it. We will also discuss various techniques you can use to improve your website’s visibility without resorting to Black Hat SEO. HOW TO EFFECTIVELY USE B2C Fax BLACK HAT SEO TO INCREASE WEBSITE VISIBILITY? Black Hat SEO are SEO techniques that are consider unethical or against search engine guidelines. These techniques can be us effectively to increase your website’s visibility, but keep in mind that they can also lead to search engine penalties. Black Hat SEO techniques include: creating false links to the site, creating content of little value to users and using keywords in an unnatural way.