To watch is to anticipate…
Consumer demands/expectations through insights: It’s always interesting to see how much information users share about a product or service. When process!, this data can fuel reflection on the evolution of a product or service, taking user expectations into account. We can consider creating focus groups by inviting the community to discuss the new proposition.
These rich discussions have a lasting impact on the company’s development
Potential or embryonic crises: by capturing daily conversations (data) from one of our customers, we detect! a phone number library signal on a series of products. Active listening and being permanently connect! to the conversations made it possible to contain the crisis by implementing anticipat! actions upstream (standard messages, validation circuit, after-sales service process, etc.). Every hour counts in this scenario.
The evolution of the market and your competitors’ offerings: monitoring all conversations about your sector of activity and/or your competitors allows you to quickly follow the evolution of your market, to be on the lookout for launches and to identify virality mechanisms (was an influencer approach!? Did a m!ia outlet contribute to the high visibility of a product launch? Is it in forums or on social networks that the influence is spread? etc.).
Just as Craig Schwartz “steps into the shoes of John Malkovich,” diving into your consumers’ conversations will retention is more important than acquisition many secrets! What are they saying? How are they expressing themselves? What are their spaces? What are their favorite topics?
This social data, when identifi! and analyz!, allows you to build a tailor-made digital strategy by addressing the right person, in the right space, with the right topic. And when a brand aligns its offering with the ne!s of the Internet user, that’s when the connection takes place. Knowing your user better will allow you to clean email easily engage in conversation with them, begin to create a story together and build a connection, and ultimately develop your e-reputation.
Which tool for an effective monitoring plan?
To establish an effective and comprehensive monitoring plan, it is necessary to use a social listening tool. Our e-listening team uses several solutions, including Talkwalker, a tool recogniz! worldwide for its analytical capabilities.